K-Drama actors becoming brand ambassadors for luxury products, be it in Korea or globally, has become a new marketing trend. It is no new fact that the Korean Wave has swept over the entire globe. While some of us become a fan of both the Kpop and K-Drama worlds, some of us choose to join one. Just a few months back, the entire world was watching Hwang Dong Hyuk’s intense survival K-Drama ‘Squid Game’. The square, circle, triangle, and green jersey used in the drama could be seen everywhere. Let us not forget the creepy doll that visited our nightmares every day. Long story short, K-Dramas have a huge influence on the majority of the world’s population.
And luxury brands around the entire world seem to find this very interesting. Because ever since the Korean Wave or Hallyu Wave has swept over the world, luxury brands such as Chanel, Gucci, Louis Vitton, Dior, and so many more have appointed beautiful K-Drama actors as their global brand ambassadors. And why should not they? K-Drama actors have some of the most expensive-looking faces and physiques, and what better way to show off your product than to have an influential K-Drama actor wear it. To find out what K-Drama actors are luxury brand ambassadors, keep reading!
K-Drama Actors Who Are Luxury Brand Ambassadors:
1. Jung Ho Yeon
It is safe to say that after playing the role of Kang Sae Byeok in Squid Game, Jung Ho Yeon has become a global sensation. For those of you who do not know, Jung Ho Yeon is a 27-year-old South Korean model and actress. Before stunning us all with her acting debut in Netflix’s Squid Game, Jung Ho Yeon was busy strutting on runways for major fashion shows. The model’s claim to fame came when she became the second-place winner at Korea’s Next Top Model. Ever since then the actress has graced the covers of major fashion magazines such as Vogue Girl Korea, Vogue Korea, Vogue Japan, W Korea, and Nylon Korea. Furthermore, Jung Ho Yeon walked the runway for Louis Vuitton in 2016, and then in 2021, Jung Ho Yeon became the Global House Ambassador for fashion, watches, and jewelry.
Just like the rest of us, the Creative Director of Louis Vuitton, Nicolas Ghesquière, expressed how he immediately fell in love with Jung Ho Yeon’s personality and talent. What a luxury collaboration!
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2. Lee Jung Jae
The Squid Game cast has yet another K-Drama actor who is a luxury brand ambassador, and it is Lee Jung Jae. Although Lee Jung Jae has been a box office name in South Korea for his brilliant performances in K-Dramas such as The Lonely Night, Chief Of Staff, and Love Is Blue, he received worldwide appreciation for his performance in Squid Game. In the November of 2021, Lee Jung Jae was announced as the Global Brand Ambassador for the luxury fashion brand Gucci! After the announcement, Lee Jung Jae shared several photos of himself looking dapper in Gucci wear. The actor is currently working on his directorial debut with the movie Hunt. More importantly, he will again be seen as Seong Gi Hoon in Squid Game Season 2.
3. Lee Min Ho
Long before anyone had heard of BTS or Squid Game, Lee Min Ho was already stealing the hearts of fans worldwide. Furthermore, he is probably the face that brought most of us to the K-Drama side of the world with his popular K-Dramas such as Boys Over Flowers, The Heirs, and Legends Of The Blue Sea. Additionally, Lee Min Ho is a 34-year-old South Korean actor who, in all his two decades of acting, has never looked shabby. The actor has a record of playing characters who live in big mansions and earn big bucks. And even when he is not on camera, he is seen decked up in the latest fashion wears.
So it was just a matter of time before he became another K-Drama actor that is a luxury brand ambassador. Finally, in March of 2022, the luxury Italian fashion brand Fendi announced Lee Min Ho as a brand ambassador. Soon after, Lee Min Ho shared pictures of him looking dashing in Fendi clothing and accessories for his fans on his Instagram handle.
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4. Kim Woo Bin
There is no doubt that Kim Woo Bin is one of the most loved and celebrated actors throughout Asia. Furthermore, Kim Woo Bin was ruling over all our hearts with roles in popular K-Dramas such as The Heirs, School 2013, We Are Young, Uncontrollably Fond, and the list goes on. He played a popular actor who was suffering from cancer in his hit series Uncontrollably Fond in 2016. And in a sad turn of events, Kim Woo Bin’s agency revealed through a statement in 2017 that the actor was suffering from nasopharyngeal cancer.
Kim Woo Bin went on a four-year-long hiatus after this announcement to receive treatment. And in 2021, the K-Drama actor made a spectacular comeback by becoming the brand ambassador of the luxury watch brand Jaeger LeCoultre. Moreover, Kim Woo Bin made his first public appearance after four long years at The Sound Maker Exhibition, which was held in Seoul. The actor and the brand both shared their excitement about being able to work together! A timeless face like Kim Woo Bin endorsing a brand that makes watches? Chef kiss!
5. Son Ye Jin
An actress that has become the talk of the town for various reasons ever since the release of the hit K-Drama Crash Landing On You is Son Ye Jin. Her love story and marriage with her fellow K-Drama actor Hyun Bin is something K-Drama fanatics will never stop raving about. Although the global fandom may have come to know her only recently, the K-Drama actress has been a household name in the Korean industry ever since 2001. However, her most fabulous role will always remain the self-made and stylish business tycoon Yoon Se Ri from Crash Landing On You. The actress’s character in the K-Drama was an absolute girl crush material, and the luxury fashion brand Valentino wasted no time in making her their brand ambassador. On March 22nd, 2021, Son Ye Jin was announced as brand ambassador for the major fashion house, Valentino!
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6. Hyun Bin
We totally did not make sure that Hyun Bin and Son Ye Jin get mentioned next to each other on this list (;D). Hyun Bin is the definition of a heartthrob, and there is no argument against it. Furthermore, the actor is one of the most renowned actors in all of Korea. He has proved his spectacular acting abilities with popular K-Dramas such as Crash Landing On You, Memories Of the Alhambra, and Hyde, Jekyll, Me. With his perfect face and classy attitude, it is no wonder that Hyun Bin is sought after by a lot of major luxury brands for endorsing their products.
One of his most noted collaborations was when the Italian luxury garment brand Lora Piana appointed him as the official ambassador in 2021. The brand further expressed how Hyun Bin shares the brand’s values and humanitarian and environmental issues, making it an incredible honor to have him on board. However, Lora Piana is not his only luxury brand endorsement. Hyun Bin was also made the first Asia-Pacific Brand Ambassador of Tom Ford Beauty in July 2021.
7. Gong Yoo
One of the most renowned actors not just in Korea but all over the world is Gong Yoo. Furthermore, Gong Yoo has been entertaining K-Drama fans ever since 2001. It was in 2007, with his role in the popular romantic K-Drama Coffee Prince, that the actor received global attention, and over time, he just cemented his position in the kdrama industry. In the 2016 fantasy drama Guardian: The Lonely and Great God, Gong Yoo shines as the beautiful and immortal Goblin. He is another K-Drama actor from the Squid Game cast that is a luxury brand ambassador. In April 2021, Gong Yoo was appointed as the brand ambassador for Chanel Korea.
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