Another month, another round of brand reputation rankings list! This time, The Korean Business Research Institute has released the 2022 March Variety Star Brand Reputation Rankings list. The rankings are based on the data the Institute collects of indices like consumers’ participation in discussing the entertainers, the stars’ media coverage, and their brand value evaluation. Basically, the South Korean variety stars who get talked about the most and make the most buzz on the social media sites garner higher rankings in this list. For this month, the results obtained through analyzing 44,596,257 big data components of 50 Korean entertainers from February 1 to March 1 were considered.
The ‘National MC’ Yoo Jae Suk has again got the first position in the 2022 March Variety Star Brand Reputation Rankings list. Since the previous month, the honor went to the legendary Korean entertainer Song Hae. For the keyword search analysis for Yoo Jae Suk, the high-ranking phrases were “Hangout With Yoo” (his variety show), “short track,” “judgment,” whereas related search phrases were “introduce,” “speak,” and “hit”. Notably, second-place holder Hong Hyun Hee has had a 27.8% rise in her overall score since January 2022.
Top 10 2022 March Variety Star Brand Reputation Rankings:
10. Kim Heechul of Super Junior
Of course, Super Junior, the Kpop group Kim Heechul is a member of, made their long-awaited comeback on February 2022 with the track Callin’ off their single album ‘The Road: Winter for Spring’. You can watch the live performance of Super Junior performing Callin’ by clicking here. Kim Heechul has, of course, been carrying out his usual variety show appearances in shows like JTBC Knowing Bros. He has recently clarified his previous statements of desiring to get married by the end of the year on KBS 20th Century Hit Song, saying that “I just sold an apartment; I have no intentions of marriage yet”.
9. Lee Seung Gi
It was confirmed that Lee Seung Gi was one of the many Korean celebrities who had fallen prey to the Coronavirus in February, despite having taken the third vaccination dose. Of course, Lee Seung Gi’s various antics are constantly discussed on Korean social media platforms, like his stint of being the MC in the JTBC music competition show Sing Again 2. He is also the MC of the newest healing talk show on SBS, Circle House, which he is co-hosting with actress Han Ga In.
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8. Lee Sang Min
Lee Sang Min is another regular cast in the JTBC variety show Knowing Bros, who has secured such a high position in the March variety star brand reputation rankings list. Lee Sang Min’s appearances in the SBS variety show My Little Old Boy, and upcoming MBC show War of the Roses have been making a lot of buzz. He has recently revealed his latest move on My Little Old Boy – he has rented and relocated to a new two-story house in Paju, Gyeonggi-do, from Seoul. The reason for this move was the debt he had recently accumulated.
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7. Song Ji Hyo
Song Ji Hyo had contracted the COVID-19 virus along with her other SBS Running Man cast mates in the second week of February. Her decision of remaining unvaccinated drew much criticism until her management agency intervened to reveal her history of getting allergies from injections of many kinds and also getting adverse reactions to antibiotics. Of course, she has also been a hot topic for another reason: the Olympic figure skater Cha Jun Hwan has revealed that Song Ji Hyo is his crush or ideal type! Since Cha Jun Hwan will be appearing on Running Man very soon, fans cannot wait to see what kind of chemistry is held between the two!
6. Kim Joon Ho
Kim Joon Ho was also amongst the numerous South Korean celebrities who had tested positive for the Coronavirus in February. He appears in the variety shows like SBS Dolshing Fourmen, where he is one of the main cast members, and KBS Gaeseungja, amongst many others. Kim Joon Ho is not usually placed this high in the brand reputation rankings lists. However, it is to be noted that there also exists another Kim Jun Ho, a speed skater who has had a successful stint in the 2022 Beijing Winter Olympic Games and thus has created a lot of buzz on the Korean social media platforms. Maybe Korean netizens have both of them confused, and that resulted in him getting the sixth position in the March variety star brand reputation rankings list?
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5. Kang Ho Dong
Our favorite ssireum-wrestler turned variety star Kang Ho Dong has been entertaining the Korean general public throughout the month on shows like tvN’s All Table Tennis and Channel S Drink with God Season 2, hence claiming such a high spot on the March variety star brand reputation rankings. Kang Ho Dong’s funny synergy with BtoB’s Yook Sung Jae during the group’s appearance on JTBC Knowing Bros was hugely enjoyed and talked about among young and old alike.
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4. Song Hae
It has been a month since the broadcast of the trot-musical Thank You. Song Hae features the 94-year-old legendary singer and MC Song Hae on KBS, but the public cannot stop discussing Song Hae, thus bagging him such a high position in the March variety star brand reputation rankings despite not doing many broadcast activities. Of course, netizens cannot stop discussing their concerns about the health of their National treasure Song Hae. Particularly, netizens are concerned that he left his MC position on KBS1’s ‘National Singing Contest’ due to deteriorating health.
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3. Kim Jong Kook
SBS Running Man regular Kim Jong Kook had a rough start to the month due to contracting the COVID-19 virus in the first and second week of February. Since Kim Jong Kook is popular for being a health-nut and having a ripped body, Korean netizens couldn’t stop lamenting the fact that not even such a healthy individual couldn’t escape the Coronavirus. Of course, he kept updating his social media, where he informed people that he was using his home gym to exercise while quarantining. Moreover, immediately after recovering from the Coronavirus, he went to play soccer, and through his Instagram updates, it was seen that even when the weather is cold enough to freeze drinks outside, it couldn’t stop Kim Jong Kook’s burning desire of playing sports, much to the amusement of the netizens.
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2. Hong Hyun Hee
Comedienne and variety-star Hong Hyun Hee has been in the news ever since her pregnancy announcement this year. Her position in the variety star brand reputation rankings had leveled up since last month when she was in position 5. Additionally, Hong Hyun Hee and her husband Jason made an appearance in the MBC variety show Omniscient Interfering View (aka The Manager), which has gotten much buzz in Korean social media sites to talk about their experience with her first pregnancy, and this has put her in the second position on the 2022 March variety star brand reputation rankings. The Korean general public is very touched by how grateful Hong Hyun Hee is about finally having a child at the age of thirty-nine after trying for so many years.
1. Yoo Jae Suk
The darling of the Korean general public Yoo Jae Suk has reclaimed his number one position in the March variety star brand reputation rankings after being in second position last month with a positive-negative ratio of 83.02%.
Now, Yoo Jae Suk is a very hardworking television personality in South Korea, appearing in a massive amount of variety shows and maintaining his charisma consistently, so no wonder Netizens can’t stop discussing him! Notably, Korean netizens really enjoyed watching him reveal his golfing skills for the first time on broadcast in SBS Running Man.
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