Christopher Nolan’s The Odyssey appears to have given Ubisoft’s Assassin’s Creed Odyssey an unexpected boost nearly eight years after the game’s original release.
According to new estimates from games market intelligence firm Alinea Analytics, the game’s combined daily active users (DAUs) across PlayStation, Xbox, and Steam climbed from approximately 122,000 on July 17 to 233,000 by July 27, representing a 90% increase in player engagement.
The report highlights how major film releases can reignite interest in older games when they share a similar setting or theme. Since Nolan’s adaptation explores Homer’s legendary Greek epic, many moviegoers turned to Assassin’s Creed Odyssey, Ubisoft’s open-world RPG set in Ancient Greece, shortly after the film premiered.
Christopher Nolan’s film fueled a major increase in player activity
According to Alinea Analytics, Assassin’s Creed Odyssey gained roughly 110,000 additional daily active players within ten days of The Odyssey arriving in theaters. Rather than driving a surge in new game purchases, the report suggests the movie encouraged both returning fans and first-time players to revisit Ubisoft’s depiction of Ancient Greece.
Platform-specific estimates reveal that Xbox experienced the largest increase, with daily active users jumping 134%, rising from 36,000 to 84,000 players. PlayStation nearly doubled its audience with a 94% increase, reaching 114,000 daily players, while Steam posted a more modest but still notable 26% growth.
The report attributes much of the console resurgence to subscription services. Since Assassin’s Creed Odyssey is available through both Xbox Game Pass and PlayStation Plus, many players could begin playing immediately without purchasing a separate copy.
Ubisoft capitalized on renewed interest in Ancient Greece
Beyond the increase in player numbers, Alinea Analytics noted that Ubisoft actively embraced the renewed attention surrounding the game. The publisher launched social media campaigns timed around the film’s release and highlighted Discovery Tour, the educational exploration mode that allows players to experience Ancient Greece without combat.
While the report estimates the game has sold roughly 400,000 copies year-to-date, it emphasizes that the real story is engagement rather than sales. The combination of a blockbuster film, subscription availability, and Ubisoft’s promotional efforts created one of Assassin’s Creed Odyssey’s strongest weeks in years.
The renewed interest also demonstrates how major entertainment releases can extend the lifespan of older games, particularly when they explore the same historical period. For Ubisoft, the spike provides fresh evidence that Assassin’s Creed Odyssey continues to attract players long after its original launch.
