LG’s latest smart TV software update has sparked renewed debate over consumer privacy after new AI service terms introduced language requiring users to notify others that their voices may be captured by the television. The issue gained widespread attention following an investigation by Gamers Nexus, which examined both LG’s updated smart TV policies and separate complaints involving LG monitor software automatically installing through Windows Update.
The investigation argues that the new AI terms raise questions about how voice-enabled smart TV features are presented to consumers. At the same time, it points to a broader history of privacy controversies involving LG products, including data collection practices, advertisements, and software installations that have drawn criticism from users and regulators.
LG’s new AI terms place responsibility on users
According to the investigation, LG’s latest webOS update introduces AI-based service terms that include language stating it is the user’s responsibility to obtain consent from anyone whose voice may be captured by the television. The terms also instruct owners to notify household members and guests that their voices may be processed in compliance with applicable wiretapping, eavesdropping, and privacy laws.
Gamers Nexus questioned how practical those requirements are in everyday situations, arguing that many users may never read the lengthy terms or be able to obtain consent from every visitor. The update also warns that users who decline the new terms could lose access to certain security-related updates, creating what the investigation describes as a choice between maintaining privacy preferences and continuing to receive software support.
Investigation links new disclosures to wider LG privacy concerns
The report notes that the latest disclosures follow a settlement involving the Texas Attorney General over allegations that LG collected smart TV viewing data without proper user consent. As part of that agreement, LG was required to provide clearer disclosures explaining how viewing information may be collected and used.
Gamers Nexus also referenced previous reports about advertisements appearing on LG smart TVs, historical concerns over viewing data collection, and older incidents where TVs reportedly continued transmitting certain information even after users attempted to opt out.
Alongside the TV concerns, the investigation claims certain LG monitors automatically install the LG Monitor App Installer through Windows Update, which then promotes McAfee software without first requesting user consent. The outlet said it successfully replicated the behavior during its own testing and questioned whether such installations should occur automatically.
While the report does not present evidence that LG monitors capture screen content or conversations, it argues that the combination of automatic software installation, broad app permissions, and LG’s previous privacy controversies warrants closer scrutiny.
