Criticism has surfaced against YG Entertainment regarding their management of male rapper ONE, also known as Jung Jae-won, following allegations of neglect and poor artist development.
Before joining YG, ONE gained early recognition as part of the hip-hop group 1PUNCH under Brave Brothers. However, the group disbanded after just 8 months, coinciding with ONE’s participation in the survival hip-hop program “Show Me the Money 4.”
A Swift Debut and Abrupt Halt at YG
During “Show Me the Money 4,” ONE’s talent captured the attention of YG’s representatives, leading to a quick contract negotiation and his debut as YG’s first solo male artist in over a decade and a half.
Despite initial promise, ONE’s time at YG was marked by frustration and stagnation. Over two years, he released only one single album containing two songs before abruptly halting his musical activities and transitioning towards an acting career.
Departure from YG and Artistic Autonomy
In July 2019, ONE chose to part ways with YG Entertainment, opting to establish an independent label due to dissatisfaction with the company’s restrictions.
In interviews, ONE expressed feeling stifled by the pressure to conform to an idol image and undergo rigorous training that compromised his artistic identity. He voiced struggles with being pushed to produce music and adopt a fashion style that felt contrived and unnatural.
Emphasis on Artistic Freedom
ONE emphasized the importance of artistic freedom and autonomy, stating that artists cannot be manufactured solely through training. He advocated for providing artists with the space and support to create authentically, believing this to be essential for artistic fulfillment.
Lessons and Broader Industry Implications
ONE’s journey sheds light on broader issues within the K-pop industry, particularly regarding artist agency, creative independence, and the challenges faced by talents meeting the demands of major entertainment corporations like YG Entertainment.
Ultimately, ONE’s story underscores the complexities of artist development in a highly structured entertainment industry and highlights the ongoing dialogue about artistic integrity and individuality within K-pop.
