The Korean Business Research Institute has recently revealed this month’s brand reputation rankings for the all-time beloved Korean personalities. The rankings are determined using the data collected through various analyses of end-user participation, media coverage of all the celebrities, and from many other platforms. The brand reputation rankings that just got released were from the data collected from December 30, 2021, to January 30, 2022. The Korea corporate reputation research institute measures the reputation index of domestic brands every month and announces the change in the brand reputation index. Therefore, these rankings get revised every month.
According to this newly released list for January 2022, many of the artists rose to the top with their brand reputation. It is not just artists but singers, idol groups, stars, and many other people whose brand reputation gets measured. Recently, BTS, the most popular idol group, has risen to the top in terms of brand reputation. They have surpassed Lim Young Woong, who was at the top before the Bangtan boys. The BTS was seen in the second rank in the previous list released by The Korean Business Research Institute. And this is the result of their albums, singles, movies, and other projects that have done well.
Here’s a list of the top 10 stars who made it to the brand reputation rankings.
Top 10 Brand Reputation Rankings Of Stars January 2022:
1. BTS
It was no surprise that BTS made the list, and not only that, but it was on the top with an index of 10,928,491. The most popular South Korean boy band consisting of members Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook— who co-writes and co-produces much of their own output, Bangtan boys, has been giving us incredibly amazing songs such as Blood sweat and tears, Fire, DNA, and many others. Butter was one of their song that is extremely popular and even has many different versions that have been released. Permission to dance is also another song that did incredibly well when it was released. Even a TikTok challenge was formed for the song. BTS is an idol group that mostly has hit songs and is known worldwide. The members of the group are so well known that most have them have been included in the brand reputation rankings as well.
2. Lim Young Woong
Lim Young Woong is a south Korean trot singer, entertainer, and YouTuber. The singer had topped last month’s ranking but was beaten by BTS this month. He debuted as a singer with his first single, ‘Hate you’. He rose to stardom four years later and, after that, has been competing on the reality television show Mr. Trot. The trot is a genre of Korean popular music known for its use of repetitive rhythm and vocal inflections. The South Korean trot singer’s single ‘My starry love’
Achieved him his first number one song on Gaon Digital Chart. He comes second in the ranking with an index of 9,208,493.
3. BlackPink
One of the most popular and admired girl k-pop groups in south Korea is Blackpink, consisting of members Jisoo, Jennie, Rosé, and Lisa. Their fans are called blinks and are the ones who create the most rage for their idols. The famous South Korean girl group, Blackpink, ranked fourth place in the previous list but now has climbed to third place in this month’s list with an index of 8,125,164. They are the first music group and Korean female act to accumulate one billion views each on youtube. They are the most followed girl group on the platform Spotify with over 20 million followers as of March 2021. They have given us amazing songs such as Boombayah, ice cream, kill this love, how you like that, and many other incredible songs.
4. Son Heung Min
The South Korean professional football player, Son Heung Min, who plays as a forward for the Premier League club Tottenham Hotspur and captains the South Korea national team, has now dropped to the fourth place with a brand reputation index of 6,553,626. The football player is considered as the symbol of national pride in South Korea, all because of his accomplishments.
Son Heung Min is considered the icon of South Korean culture and even has a sponsorship deal with Adidas.
5. IU
The nation’s favorite little sister, Lee Ji-Eun, known professionally as IU, climbed up two spots to the fifth place with a brand reputation of 6,544,858. The South Korean singer is the most admired and looked up to in South Korea. There is no one who does not know who she is because she isn’t just a singer but an actress as well. She has given us amazing songs such as Celebrity, Lilac, Bad day, blackout, everything’s alright, flu, and many other hit singles. Her name IU is a combination of ‘I’ and ‘You’ meaning ‘you and I become one through music. Aside from her music career, IU has ventured into hosting radio and television shows, as well as acting. She was seen in Hotel Del Luna and many other Korean drama series.
6. Kang Daniel
With an index of 5,858,419, Kang Daniel has ranked the sixth position in the Brand Reputation. He is an incredible singer, songwriter, actor, and entrepreneur. He has risen from the ninth spot to the sixth all because of his incredible talent and effort. Alongside his successful music career, Kang Daniel made his acting debut this year through the Disney+ Star original series, Rookie Cops. He has given us many hit songs such as 2U, Boomerang, light, what are you up to, and many more.
7. Yoo Jae Suk
The next star in the Brand Reputation Rank is Yoo Jae Suk. He is a 49-year-old South Korean comedian, host, and well-known television personality. He has established a name of himself as one of the South Korea’s top comedians and TV personalities. Not just that, but he is one of the most well-known and popular celebrities in the nation. He is also a member of the SSAK3. Because of his popularity, the South Korean comedian has ranked seventh with an index of 4,744,076.
8. 2 PM’s Lee Junho
Lee Jun Ho is a member of the South Korean idol group, 2 PM. He is a South Korean singer, songwriter, dancer, composer, and actor. The South Korean idol had recently returned from his military service and has made a comeback with his idol group with the song ‘Make it’. The actor had recently held an offline fan meeting. Lee Jun Ho made his debut as an actor in the Korean movie Cold Eyes in the year 2013. Lee jun ho is most famous for his roles in Twenty, Good manager, and many other dramas as well as movies. The idol ranked eight with an index of 4,714,846.
9. Choi Woo Shik
Choi Woo Shik is a south Korean-Canadian actor. He has recently garnered a lot of attention with his role as ‘Choi Ung’ in the popular Korean drama series ‘Our beloved summer’ along with the South Korean actress Kim Da Mi. The actor first gained widespread recognition with his role in the coming of age film ‘Set Me Free’. He has also starred in internationally popular movies like Train to Busan and parasite, because of which he gained a lot of international fans. Choi woo shik has been gaining a lot of attention from the audience and has ranked ninth with an index of 4,015,609.
10. Lee Chan Won
Lee chan won is a South Korean celebrity and trot singer. He was one of the top 7 of Mr. Trot in the year 2020. He has been nicknamed as Chantobaegi for singing Jintobaegi by Lee Sung-woo during Mr. Trot. He gained most of the attention through Mr. Trot: the movie, where he played himself. He has ranked tenth in the Brand reputation ranking with an index of 3,984,670. A famous trot singer, he released a single called Convenience Store and has received incredible feedback for it.
Except the top ten that we have already mentioned, many other artists were seen in the list by The Korean Business Research Institute such as Twice, EXO, Kim Da Mi, Red velvet, NCT, SEVENTEEN, Lee Se Young, Girl’s generation, Apink, Song Hye Kyo and many more. The Brand Reputation Ranking is just a measure of how popular an artist has been. The rankings are measured through various stars’ media coverage, community awareness indexes, and many other data is also collected. This data tells us which particular group, singer, actor, or actress makes the list.
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