On March 1, 2024, it was revealed that Kim Taehyung, popularly known as V from BTS, will be teaming up with acclaimed action star Jackie Chan as the Brand Ambassador for SimInvest, a stock and mutual fund investment platform.
SimInvest operates under the umbrella of Sinarmas Sekuritas, which is owned by the Sinar Mas conglomerate and overseen by Indonesia’s third-richest family.
Sinarmas Sekuritas President Commissioner, Ferita Lie, issued an official statement to Indonesian media outlet Antara News regarding Taehyung’s influence on the brand and the rationale behind his partnership with Jackie Chan.
“Over the last two years, SimInvest has grown rapidly thanks to the presence of V, who has a loyal fanbase among young people. However, we cannot stop introducing new things, which is why we chose Jackie Chan as the second BA, alongside V, to represent a more senior audience,” said Ferita Lie.
Ferita emphasized that Jackie Chan’s inclusion could enhance Taehyung’s existing popularity, and their collaboration is slated to endure.
In SimInvest’s latest commercial, the two global icons convey the message that friendship transcends generational gaps, distance, ethnicity, food preferences, sports, or hobbies.
The video depicts Taehyung indulging in a lavish lifestyle, with Jackie Chan later joining him. Taehyung showcases his dance skills to Jackie, who reciprocates by imparting some kung-fu techniques to the idol.
Saules Moon, the marketing manager at Gush Cloud Korea, an advertising agency instrumental in connecting Taehyung with SimInvest, expressed the challenges faced in realizing the project. She shared the SimInvest film with the caption:
“Our blood, sweat, and tears are out!! Such an honor to work with these legends.”
Following the release of the commercial film, Taehyung posted an affectionate behind-the-scenes clip on Instagram, showcasing his filming session with Jackie Chan.
In the video, Taehyung displayed his amiable nature and talent for making acquaintances feel comfortable, exemplified by his close bond with the esteemed actor.
This heralds the commencement of Taehyung’s second year as the brand ambassador for SimInvest, following his initial announcement on March 1, 2023.
Over the past year, Taehyung has not only bolstered SimInvest’s local presence but also enhanced the brand’s global visibility. Through a myriad of ad campaigns and engagements, such as his fan meet event in June of last year, he has amplified SimInvest’s footprint on the global stage.
