SEVENTEEN has once again proven their dominance in the K-pop industry by securing the top spot in the February 2025 boy group brand reputation rankings. The group outshined BTS and Stray Kids, reinforcing their immense influence and continued popularity among fans worldwide. Their latest achievement highlights their growing impact across various sectors, from music to brand endorsements, further solidifying their reputation as one of the leading boy bands.
The Korea Brand Reputation Research Institute compiles these rankings based on multiple factors, including media activity, consumer participation, communication, and community index. For the evaluation period spanning January 8 to February 8, SEVENTEEN emerged as the frontrunner, showcasing their strong connection with fans and media presence.
Breaking Down the Rankings
The brand reputation rankings reflect the power of influence and engagement within the K-pop industry. SEVENTEEN secured first place with a brand reputation index of 5,418,828, surpassing BTS, who came in second with 5,188,423. Stray Kids followed in third place with 2,628,900, while legendary group BIGBANG took the fourth spot with 2,531,841. TWS rounded out the top five with 2,455,079.
A deeper analysis of SEVENTEEN’s ranking reveals some key elements contributing to their success. Their keyword analysis highlighted trending terms such as “commemorative medal,” “Asia tour,” and “CARAT,” reflecting their recent achievements and strong fan engagement. Additionally, the group received an overwhelming 92.21 percent positive reaction in their positivity-negativity analysis, emphasizing their strong public perception and dedicated fanbase.
SEVENTEEN’s continued rise in brand reputation rankings is no surprise, given their remarkable accomplishments. In 2024, they headlined some of the biggest global music festivals, including the prestigious Glastonbury Festival and the Lollapalooza Festival in Germany. Their ability to command attention on such grand stages has cemented their status as one of South Korea’s most prestigious boy bands.
With each milestone, SEVENTEEN continues to redefine what it means to be a top-tier K-pop group. Their influence extends beyond music, resonating with brands, media, and fans worldwide. As they maintain their momentum, their presence in future rankings seems inevitable.
