Nintendo Says Brazil Is One of the World’s Top 10 Gaming Markets and Promises More Zelda Products and Portuguese Localization

Nintendo has reaffirmed Brazil’s importance to its business, promising continued support for local players as demand grows for The Legend of Zelda products and Portuguese-language games. Nintendo of America president Devon Pritchard discussed the company’s plans in an interview with Brazilian publication Veja.

Pritchard described Brazil as one of the world’s 10 largest video game markets, highlighting the enthusiasm of its Nintendo community. Her comments also point to the company’s intention to strengthen its presence in the country through product availability and localization rather than treating Brazil as a secondary market.

The remarks come amid strong interest in The Legend of Zelda: Ocarina of Time remake and demand for its special-edition console and related merchandise.

NINTENDO PLANS MORE ZELDA ANNIVERSARY PRODUCTS FOR BRAZIL

Pritchard said Nintendo was impressed by the reception of the Ocarina of Time remake and acknowledged requests for additional special-edition hardware and other products.

She explained that the franchise’s 40th anniversary provides an opportunity to bring more commemorative products to the region. “We look forward to bringing more of this special edition product to the region over time,” Pritchard said.

Her comments indicate that Nintendo intends to replenish or expand the availability of these products, although she did not announce specific restock dates or quantities. Brazilian fans may therefore need to wait for further details about when additional units will become available.

Language accessibility is another major part of Nintendo’s plans for Brazil. Pritchard said that two-thirds of the company’s first-party titles released since the Nintendo Switch 2 launched have been localized in Portuguese. She acknowledged that some releases still lack language support and said Nintendo would continue prioritizing localization in the coming years. 

The upcoming The Legend of Zelda: Ocarina of Time remake has attracted particular attention because it includes Brazilian Portuguese text and voice acting. However, Pritchard did not promise that every future Nintendo game would receive Portuguese localization.

Nintendo has spent the past six years building its presence in Brazil, and Pritchard said the company wants to bring more experiences to local players. Her remarks signal continued investment in the market, though specific localization plans and product restock dates remain unannounced.