The singers’ Brand Reputation Rankings for the month of April are out, and while we can mostly observe familiar names on the list since March, there have been a lot of changes in the rankings. Nevertheless, some artists have still been able to hold their positions firmly! Brand Reputation Rankings are released every month by the Korean Business Research Institute, determined on the basis of the media coverage, interaction, consumer participation, and community awareness indexes of the singers in South Korea analyzed using the data collected from March 23, 2022, to April 23, 2022. Well, BTS is still leading the chart at the top, but the second entry is definitely a powerful one. Here is a complete list of the top ten singers’ April Brand Reputation Rankings.
On the easier side, the rankings simply convey how impactful the artists have been in a particular month. The one who tops the chart is considered the most popular one with a fierce score in every field mentioned above.
1. BTS
Definitely not surprised. Here stands BTS again at the top of the list, maintaining their spot at the first place in the rankings! With a reputation index of 10,896,707 points, the score has shown a jump with a total of 14.26 percent increase since the previous month. They are dubbed as the most popular and influential K-pop boy group for a reason, of course! April has been a productive and hectic month for the boys, who had lately been busy with their eye-popping performance at the Grammy Awards and a four-day concert in Las Vegas. As announced at the end of BTS’ Day 4 concert in Las Vegas, the boys will finally be making a major comeback with a brand new album on June 10, 2022! Time for a big celebration, ARMYs!
2. Big Bang
The ‘Kings of K-pop’ are back with a bang! While BTS continues to dominate the April singer brand reputation ranking, Big Bang has recorded a brand reputation index of 9,163,979, taking up the second spot! This month has been a little special for the Big Bang fans who had been anticipating the long-awaited comeback of the group from a hiatus of four years. Well, they showcased how impactful they are in the K-pop music industry by making solo music from time to time and performing on grand occasions, but it is definitely different from making a comeback as a group. The new single released by the group titled ‘Still Life’ has already been certified All-Kill, which makes them the first male K-pop artist of 2022 to do so.
3. Lim Young Woong
Trot singer and entertainer Lim Young Woong has maintained his position from the last time, occupying the third position in the April brand reputation rankings. Reflecting a reputation index of 8,161,142 points, his score showcases a rise of 17.01 percent rise since March. Although his music career began in 2016, he rose to immense popularity in South Korea after beating 1700 participants in the competitive audition show, ‘Mr. Trot’ in 2020. The 30-year-old singer is going to drop his long-awaited debut full-length studio album on May 2, 2022. Lim Young Woong is widely known across the nation for being the artist who took the responsibility of making trot music popular. Calling out all international K-pop fans, take note and listen to his music.
4. (G)I-DLE
With a brand reputation index of 5,263,775 in the month of April, (G)I-DLE has occupied the fourth spot in the rankings. Last month, the brand reputation index of the girl group was 3,206,271, which, if we compare with this month’s score, we can see a rise of 64.17 percent! Beating popular K-pop girl groups like ‘Twice’ and ‘aespa,’ (G)I-dle has taken over the rankings this time among the female K-pop artists. The girl group has made a comeback this year with their first-ever full-length studio album, ‘I Never Die’. Moreover, Miyeon is going to make her solo debut in the K-pop industry with the extended play, ‘My’ on April 27, 2022. Known for its palpable versatility and badass concept, (G)I-DLE flaunts a significant chart ranking along with impressive brand reputation rankings.
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5. IVE
The rookie K-pop girl group IVE has made waves by raising their brand reputation index to 3,990,877, reflecting an overall 237.94 percent increase since the last month! They have recorded the highest peaks on Billboard’s Global 200 as well as Global Exclusive U.S. charts among all other fourth-generation groups. The potential future leaders of K-pop music IVE are already making a mark in the music industry with their unique concepts despite their lack of experience. Their second single album, ‘Love Dive,’ with the lead single of the same name, which was released on April 5 this month, went completely viral on Tik Tok. They received their first music show win barely a week after their debut, which makes them the fastest girl group to do so.
6. IU
The K-pop soloist and actor IU has garnered the brand reputation index of 3,910,382 in April, indicating a fall from the last month’s score of 7,196,000. She has stepped down to sixth place from second place in the April brand reputation rankings. One of the most respected and admired female K-pop artists, IU is still successfully retaining her dominance on music charts and brand values even after changing her style of music a handful of times throughout her fifteen years in the music industry.
Other than her achievements in the music field, IU is known to be a remarkable actor who has showcased her acting skills in shows like ‘My Mister’ and ‘Hotel Del Luna’. Recently, she has completed filming her debut feature film ‘Dream’ alongside Park Seo Joon. Her most recent music work includes a special album titled ‘Pieces,’ which was dropped back in December 2021.
7. Im Chang Jung
The original multi-entertainer who has made sure to conquer all fields of entertainment, including films, music, and variety shows, Im Chang Jung has gained a score amounting to 3,563,518, occupying the seventh spot in April brand reputation rankings. The 48-year-old K-pop veteran has released 17 full-length albums in his thirty years of music career and is the only Korean artist to have songs ranking number one on music charts in all three decades. Im Chang Jung has given us countless hit songs, including ‘Soju Hanjan,’ ‘The Love I Committed’ and ‘Im Chang Jung Ballard’. He is going to perform live on June 4, 2022, at Pechanga Resort Casino, SoCal.
8. Lee Chan Won
Trot singer Lee Chan Won stands at the eighth position on the list of April brand reputation rankings with a score of 3,552,459. Last month, he made it to the top five of the list with a reputation index of 4,592,393, beating (G)I-DLE and Seventeen. The 25-year-old K-pop soloist is known well for having golden vocals and a charming personality. He has been a significant part of numerous television shows, including ‘Racket Boys,’ ‘Mama the Idol’ and ‘Mulberry School’.
9. Girls’ Generation’s Taeyeon
One of the most influential K-pop idols, Taeyeon from Girls’ Generation, has scored a brand reputation index of 4,133,803, reserving the ninth position on the ranking chart. Her latest music work includes her third studio album, ‘INVU,’ as a soloist, which was dropped on this year’s Valentine’s Day. The song topped several domestic and international music charts, thus receiving the appreciation it deserves. Taeyeon is currently one of the most prominent figures in K-pop who has established her name as the charismatic leader of the girl group, Girls’ Generation, as well as a successful solo artist.
10. Red Velvet
Following Taeyeon, Red Velvet occupies the tenth spot on the April brand reputation rankings, recording a reputation index of 3,024,073 points. Red Velvet, who are the winners of numerous accolades, has a huge fanbase in Korea. They have recently dropped their latest extended play, ‘The ReVe Festival 2022 – Feel My Rhythm’ led by the single, ‘Feel My Rhythm,’ serving as a sequel to their trilogy of The ReVe Festival, which began in 2019. Moreover, the girl group has debuted in the Japanese music industry this month with their latest album named ‘Bloom’! Red Velvet is one of the most in-demand K-pop artists with chart-topping and record-breaking numbers like ‘Psycho’ and ‘Red Flavour’.
Here are the rest ten artists who have made to the list, starting from Young Tak, Oh My Girl, SEVENTEEN, Kang Daniel, Jay Park, BLACKPINK, Song Mino (Winner), Jeong Dong Won, Park Chang Geun to Highlight.
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