Since its launch in 2016, Pokémon GO has taken the world by storm. The augmented reality game invites players to explore real-world locations to catch virtual creatures called Pokémon. One of the key features that helped the game grow in popularity is the inclusion of PokéStops, real-world locations where players can gather in-game items. Many businesses recognized this opportunity and leveraged it for foot traffic and promotional campaigns, and one burger bar did just that.
Located near a PokéStop, this burger bar saw an opportunity to capitalize on the game’s success. By strategically tapping into the Pokémon GO community, they were able to attract hungry players and boost their sales. The game’s interaction with real-world businesses offers a unique way for companies to engage with customers, especially those in locations with heavy Pokémon GO traffic.
In this, we’ll explore how this burger bar used the power of Pokémon GO to its advantage, driving traffic, increasing sales, and enhancing its customer experience. This marketing strategy not only helped the restaurant thrive but also gave players a memorable in-game and in-store experience.
PokéStops: More Than Just Virtual Locations
A PokéStop is a physical location within the game where players can stop to collect items such as Poké Balls, potions, and berries. They are typically located at landmarks, parks, or notable places, and businesses have taken advantage of the feature to drive traffic to their doors. In fact, some businesses have even paid for their locations to be featured as sponsored PokéStops, allowing them to maximize the foot traffic generated by the game.
For this burger bar, the PokéStop was located near their premises, making it a natural fit for leveraging the game. As Pokémon GO became more popular, players flocked to the area to spin the PokéStop and collect items, making it the perfect opportunity for the business to increase visibility.
The burger bar understood that by offering the right incentives, they could turn the game’s popularity into a marketing advantage. With this in mind, the owners started crafting a strategy that would integrate the virtual and physical worlds.
Creating a Pokémon GO-Themed Experience for Customers
One of the first steps the burger bar took was to create a Pokémon GO-themed atmosphere. Recognizing that Pokémon GO players were passionate about the game, they decided to offer a gaming experience that would appeal to both Trainers and non-Trainers.
The restaurant began offering Pokémon-themed menu items, such as a “PokéBurger” and “Pikachu Fries,” complete with playful names that referenced popular Pokémon. This immediately captured the attention of Pokémon GO players who were seeking a fun and immersive experience while they stopped to spin the PokéStop. The themed food was not only a great marketing move but also an excellent way to create buzz on social media as players shared their Pokémon adventures and meals online.
Additionally, the burger bar transformed part of their venue into a Pokémon-themed space. They decorated the interior with vibrant, Pokémon-inspired artwork and incorporated PokéStop-related elements to make players feel like they were part of the game. Whether it was through Pokémon posters, custom Pokémon-themed table settings, or even hosting themed events, the burger bar made sure the experience felt authentic.
Offering Incentives to Pokémon GO Players
To further attract Pokémon GO players to their establishment, the burger bar began offering special promotions and discounts for those actively playing the game. This included offering free items or discounts when players showed they were near the PokéStop or when they had captured a rare Pokémon at the location. The bar also ran special “Pokémon-catching” events, where players who participated in the event could enjoy special deals on food and drinks.
These promotions were especially effective because they gave players something extra to engage with the game. Pokémon GO players are always looking for opportunities to level up, capture rare Pokémon, or participate in events. By creating exclusive deals tied to the game, the restaurant was able to create a win-win situation where both the business and the customers benefitted.
Collaborating with Pokémon GO Events and Community Days
Niantic, the company behind Pokémon GO, regularly hosts in-game events like Community Days, where players can catch special Pokémon, earn bonuses, and participate in group activities. The burger bar capitalized on these events by offering promotions tied directly to them. For instance, on Community Days, the burger bar offered discounts or special meals for players who were attending the event.
The bar also organized meetups for players to gather and participate in these events together. By positioning themselves as the go-to spot for Pokémon GO events, the burger bar further established itself as a community hub. This not only increased the foot traffic during events but also created a sense of camaraderie among Pokémon GO players. It turned the restaurant into a place where Trainers could socialize, share tips, and talk about their in-game experiences while enjoying a meal.
Building a Loyal Customer Base
By continually offering engaging experiences and exclusive promotions for Pokémon GO players, the burger bar began to build a loyal customer base. Pokémon GO players started associating the restaurant with a fun and memorable part of their game experience, making them more likely to return in the future. This loyalty was further reinforced through the restaurant’s social media presence.
The burger bar shared its Pokémon-themed food, events, and customer stories on platforms like Instagram and Facebook, creating a steady stream of content that kept customers engaged even when they weren’t physically in the restaurant. As players shared their experiences online, the bar gained exposure to a wider audience, reaching potential customers who may not have initially been interested.
Additionally, the restaurant’s efforts to engage with the Pokémon GO community created positive word-of-mouth marketing. As customers spread the word to other Trainers, the business continued to grow, creating a network effect that benefited both the restaurant and the game’s fan base.
The Long-Term Impact: More Than Just a Trend
The strategy implemented by the burger bar wasn’t just a short-term gimmick; it had long-lasting effects on their business. By embracing Pokémon GO and the culture surrounding it, the restaurant was able to tap into a niche market and create a unique, fun experience that set it apart from competitors.
The success of this approach also highlighted the importance of businesses being agile and adaptable to new trends. As games like Pokémon GO continue to evolve, businesses that embrace these changes and find creative ways to engage with the community will continue to benefit.
