Hershey, the popular chocolate company, has made preparations to honor Women’s History Month. However, the brand’s promotional efforts have been met with criticism from some quarters. The Canadian arm of Hershey has launched a campaign for International Women’s Day that has sparked a heated debate online. The campaign features Fae Johnstone, an activist for transgender rights.
The inclusion of Johnstone in the campaign has drawn the anger of some individuals, who have taken to social media to express their disapproval. The controversy has highlighted the ongoing societal divisions around issues of gender identity and trans rights. In recognition of Women’s History Month, a Canadian version of Hershey’s limited-edition “SHE bar” has been released, known as the “HER bar.”
The bar features exclusive packaging that showcases the faces of five inspirational women, including activist Jessica Johnstone. Johnstone has been chosen as one of the five women to be featured on the “HER bar” packaging, alongside other influential activists such as Kélicia Massala, the founder of Girl Up Québec, Rita Audi, Naila Moloo, and Autumn Peltier.
This exclusive packaging aims to celebrate and honor the contributions and achievements of women throughout history. As an activist, Johnstone has dedicated herself to fighting for social justice and equality. Her selection as one of the faces of the “HER bar” serves as a testament to her tireless efforts and dedication to making a difference.
The “HER bar” is a limited-edition chocolate bar that has been created in collaboration with Hershey’s Canada and features a unique blend of flavors. The exclusive packaging, which features the faces of Johnstone and other inspiring women, is a nod to the significant impact women have made on society and the important role they continue to play in shaping our future. Let’s take a closer look at the Hershey dispute.
Netzine Trends: Boycott Hershey on Social Media Regarding the New AD Campaign
Hershey’s has recently launched a limited-edition chocolate bar called “Hershey’s SHE bars” in collaboration with Girls on the Run, a non-profit organization that aims to empower young girls. The bar was released on March 1 and featured Hershey’s classic chocolate wrapped in over 200 adjectives.
The release of the SHE bar was celebrated on social media by Canadian actress, model, and activist Jessica Johnstone. Soon after the launch, she went on Twitter to post a video from the Canadian HER bar campaign as a tribute to International Women’s Day.
The collaboration with Girls on the Run and the adjectives on the chocolate bar wrapper aim to inspire women and young girls to embrace their unique qualities and characteristics. According to a press release, the Hershey’s SHE bar is a celebration of the strong and diverse women who make a positive impact in their communities.
Hershey’s latest advertisement campaign featuring a transwoman has sparked both positive and negative reactions from the public. The chocolate giant’s decision to feature a transgender in their advertisement pulled a combined response from some viewers, leading Hershey’s to become a trending topic on Twitter.
Despite the backlash, social media users have also come forward to express their support for the campaign and the inclusion of the transwoman. Many have even claimed that the promotion and subsequent controversy have encouraged them to purchase more Hershey’s products.
Hershey’s spokesperson released a statement stating that the company believes in inclusivity and diversity and that the ad was created to reflect those values. They further added that the campaign was designed to celebrate and uplift all individuals, regardless of their gender identity or orientation.
The ad’s mixed reception highlights the ongoing conversation around inclusivity and representation in advertising. While some viewers have criticized Hershey’s choice to feature a transwoman in their ad, others have praised the company for its commitment to inclusivity and representation.
Following Johnstone’s viral post, which gathered 2.2 million views and garnered thousands of comments, a response has been issued. In a video thread, the individual wrote, “We still have a long way to go in the fight to end misogyny, patriarchy, and gender-based violence.
I hope this campaign helps give more young women and girls role models and possibility models and shows them how we can be changing the world together.” Hershey has issued a response to the criticism, emphasizing their commitment to unity and acknowledging the power that comes with diversity.
In a statement given to CNN, the company stated that their Women’s History Month initiatives have always been designed to be inclusive and celebrate the accomplishments of women. Hershey expressed gratitude for the many individuals and partnerships that have helped make these efforts a success over the last three years.
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