In the most recent update from Spotify on April 3, it was revealed that BLACKPINK’s widely acclaimed track, “Kill This Love,” has surpassed a remarkable milestone of 800 million streams on the platform.
Initially released on April 5, 2019, the song has maintained its enduring popularity, culminating in this significant stream count nearly five years after its debut.
“Kill This Love” served as the lead single from BLACKPINK’s second extended play, alongside the chart-topping hit “DDU-DU DDU-DU.”
With its meticulously crafted lyrics, the song showcases a deeper understanding of the BLACKPINK members, delving into the complexities of love and emotional upheaval.
Upon its release in 2019, the track made waves, debuting at an impressive No. 41 on the Billboard Hot 100, marking it as the highest-charting song by a K-pop girl group at the time.
Simultaneously, the EP soared to No. 25 on the Billboard 200 chart. The accompanying music video for “Kill This Love” has since garnered an astonishing 1.9 billion views on YouTube, further solidifying BLACKPINK’s global dominance.
The success of “Kill This Love” significantly contributed to BLACKPINK’s rise to superstardom, solidifying their status as K-pop icons.
Since their debut in 2016, the group has consistently shattered records and set new standards within the industry.
In 2023, BLACKPINK renewed their contract with YG Entertainment, focusing exclusively on group activities while forgoing individual promotions.
