What is Action Glow’s Net Worth? Did you ever think that something cool could be made using L.E.D. lights that would turn out to be one of the many successful products after its appearance in the shark tank?
We are talking about the LED light manufacturing company for sports equipment, which appeared on shark tank in the seventh episode of the fourteenth season. Did the company’s sale margin increase? Is it making more profit now that it has the chance to appear on the show?
What is Action Glow? Action Glow is a business owned and started by two brothers, Garret Porter, and Dakota Porter, that manufactures LED lighting systems for sports gear and equipment. The LED lights manufactured by the company are light, bright, beautiful, durable, and lightweight.
The LED lighting system has an adhesive that helps the sportsperson to use it on their equipment without having to use screws or drills and are easily removable. The lights are also waterproof and weigh around 9 to 20 ounces with a 9V battery.
The lighting comes in seven different colors blue, green, cool white, magenta, red, amber, and cyan, that a client can choose from, and their price range from $69 to $169. The products are available on Amazon and their website. The products of Actionglow have an overall rating of 4.1 stars on Amazon.
The product’s idea impressed all the sharks present, but only Robert invested in the business. Currently, the brothers offer the service for nine different sporting equipment ranging from surfboards to snowboards. The company ships its products in theU.S. and internationally to some nearby locations.
How did Action Glow get started? The idea came to them when one day, they were going snowboarding and were bored with their boring equipment. The brothers decided to light up their equipment using LED lights, which instantly got attention from other snowboarders, thus giving birth to the idea of business to the brothers.
The brothers successfully built their first product on November 2013. The business has been in the market for around ten years. The brothers were 13 and 16 years old, respectively, when they invented the idea for their business.
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Action Glow Before And After Appearing On Shark Tank
The company had some success in its business but wasn’t known among the masses. Their first launch in a local business expo was successful, with all their products sold out within 24 hours. The brothers have a lifetime sale of $130,000, of which they earned around $32,000 in November 2021 and $22,000 in 2022 after they graduated college.
The company’s net worth is said to be around $0.5 million. The brothers didn’t do any advertising for their products; all the sales made to date were through word of mouth. The brothers also have a patent for their product. Their products have been featured in Red Bull and Jeep commercials previously. The brothers also have professional athletes as their brand ambassadors.
The brothers have previously worked with ABC channel for a night surfing competition, where they attached their L.E.D. lights on the boards for the surfers to compete at the show ‘ The Ultimate Surfers’.
Pitch On The Shark Tank- The brothers together presented their business idea and proposed the deal for $200k for a 15% equity. Even though sharks liked the idea behind the product, they all backed out of the deal except Robert, who offered the same amount for a 30% equity that the brothers accepted after trying to negotiate the equity value. The others shark backed out of the deal after realizing, the products could have a lot of knock-offs made even with the brothers having a patent for it.
The reality show provided free advertising to the business that would have cost around $5-10 million, thus, attracting a number of customers towards itself. It hasn’t been that long since the episode featuring the brother’s business aired, so it isn’t possible to know much about the increase in earnings through the business.
According to the brothers, the sales for their product have doubled since they appeared on the reality show, with orders being placed from the moment they accepted the pitch from Robert.
The ActionGlow has signed a Shark Tank Specials where they would give a free kit to one winner after every 250 sales from the signup list. The brothers have also converted static lights to be color-changing lights on demand of Robert.
The company is receiving a positive response from the audience. The brothers also reached out to Hamboards to borrow surfboards to display their products, as they were on a tight budget. The brothers plan to tour around the world in a renovated bus and sell their products from it. Currently, only two people are working in the company and doing all the work from assembling the products to shipping them out.
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