March 21, 2025, marks a significant moment in the journey of A.C.E and their fans, CHOICE, as the group and their long-time agency, Beat Interactive, announced their decision to part ways after a decade of partnership.
This emotional milestone is not just the end of a contract but the closing of a beautiful, shared chapter filled with challenges, achievements, and unforgettable memories.
According to the official statement released by Beat Interactive, A.C.E’s exclusive contract will officially expire on March 31, 2025.
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After careful discussion and mutual agreement, both parties decided not to renew the contract, opting instead to respect each other’s future paths.
What stands out about this announcement is the agency’s generous decision to grant A.C.E full rights to continue using their group name, music, and all related content without any restrictions.
This rare move in the K-pop industry reflects the deep trust and respect Beat Interactive holds for the members and the legacy they’ve built together.
A Decade of Dreams, Challenges, and Growth
Debuting in 2017, A.C.E—consisting of members Donghun, Wow, Jun, Kim Byeongkwan, and Chan—quickly made their mark with powerful performances, unique concepts, and undeniable talent.
From their debut track “Cactus” to later hits like “Favorite Boys” and “Savage”, A.C.E never shied away from experimenting with sounds and visuals, gaining a dedicated international fanbase that appreciated their authenticity and artistry.
Beyond their music, A.C.E became known for their genuine bond with CHOICE, often sharing personal moments, behind-the-scenes struggles, and heartfelt messages.
They faced tough moments, including balancing military enlistments, personal challenges, and the unpredictable nature of the entertainment industry. Yet, every hurdle only strengthened their bond with each other and their fans.
Beat Interactive, a relatively small agency when they began, grew alongside A.C.E. Together, they navigated the harsh waters of the K-pop scene—facing industry competition, evolving trends, and global expansion.
What made their partnership special was the mutual respect between the company and the artists. Unlike many stories of conflict or mismanagement in the entertainment world, A.C.E and Beat Interactive always portrayed a family-like relationship, working hand-in-hand to chase dreams.
A New Beginning, Not an End
While the news of their departure from Beat Interactive is understandably bittersweet, it signals not the end, but a fresh beginning. The group’s freedom to continue under the name “A.C.E” gives hope and excitement for what’s to come.
It opens doors for new opportunities—whether it’s signing with another company, forming their own label, or exploring individual projects while still keeping A.C.E alive as a group.
The agency’s statement reflected a deep sense of gratitude and emotion, acknowledging not only the members’ hard work but also the memories they created together.
From starting out as five passionate trainees and two staff members, to building a respected name in the K-pop scene, their journey is a testament to dreams realized through perseverance, teamwork, and love for the craft.
Beat Interactive shared their hopes that CHOICE will continue to support A.C.E in this new chapter, just as passionately as they have over the years.
They also expressed that, moving forward, they too will become fans—cheering for A.C.E’s future successes from afar.
What Lies Ahead for A.C.E and CHOICE
With this new chapter comes a world of possibilities. Fans are hopeful that the group will continue creating music that reflects their distinct color—bold, experimental, and heartfelt.
Whether the members choose to focus on group activities, pursue solo careers, or explore new creative avenues like acting or producing, one thing remains certain: CHOICE will be right there, supporting every step.
This moment also sets an example in the industry—a reminder that respectful endings are possible, and that agencies and artists can part ways with dignity, leaving the door open for future collaborations or friendships.
