Zenless Zone Zero Hits 44.2M Livestream Views as HoYoverse Claims 3 of China’s Top 5 RPG Spots

Zenless Zone Zero recorded 44.2 million viewers across China’s livestreaming platforms in July 2026, marking a 34% month-over-month increase, according to new data from Niko Partners. The strong performance placed HoYoverse’s action RPG among the most-watched RPG titles in the Chinese livestreaming market during the month.

Niko Partners attributed Zenless Zone Zero’s growth to its second anniversary activities, Version 3.0 content, and major promotional events. The game’s Version 3.1 anniversary preview was a particularly significant driver, with Bilibili alone recording 22.3 million views on July 17.

ZZZ’s Anniversary Push Drove a Major Viewership Spike

The July 17 special program revealed Zenless Zone Zero Version 3.1, titled The Long Goodbye. The update introduced the first-generation Void Hunter Remielle, expanded the story, and launched the game’s second-anniversary celebration.

The official Zenless Zone Zero website confirmed that Version 3.1 launched on July 29 and included a major collection of anniversary rewards. Players could claim a limited S-Rank Agent of their choice, a corresponding W-Engine, 1,600 Polychromes, and other rewards through the celebration.

The timing of the anniversary preview appears to have played a major role in the game’s livestreaming numbers. Niko Partners’ data shows that Zenless Zone Zero was one of three miHoYo RPGs to rank among the top five RPG titles by livestream viewership in July.

Genshin Impact led the RPG category with a Niko Index of 67.8 million, while Honkai: Star Rail followed with 47.9 million. Together with Zenless Zone Zero’s 44.2 million, the three games generated nearly 160 million in combined Niko Index viewership.

Zenless Zone Zero was not the fastest-growing title in miHoYo’s portfolio, but its 34% monthly increase highlighted the impact of its anniversary campaign and Version 3.1 reveal. With Remielle and the second-anniversary content generating significant attention, July became one of the game’s strongest recent months for livestream viewership in China.