Wizkid, born Ayodeji Ibrahim Balogun, is a Nigerian music star who has risen from humble beginnings in Surulere to achieve global fame and a multi-million dollar empire.
Early Career and Breakthrough
Wizkid’s music career began in 2009 when he released his debut single “Holla at Your Boy.” His breakthrough came with the signing to EME Music, and his subsequent albums Superstar and Ayo which cemented his status as one of Africa’s top artists.
In 2013, he launched his own record label, Starboy Entertainment, marking a major turning point in his career. Wizkid’s collaborations with international stars such as Drake, Beyoncé, and Tems have propelled him into the global spotlight.
Key Income Sources
Music Career
Wizkid’s music career has been a major contributor to his wealth. With multiple hit albums like Superstar, Ayo, and Made in Lagos, he has earned millions from album sales, streaming, and radio play.
His collaborations with international artists such as Drake on the global hit “One Dance,” Beyoncé on “Brown Skin Girl,” and Tems on “Essence” have also played a significant role in boosting his earnings.
His performances at major festivals and international concerts further contribute to his revenue.
Brand Endorsements
Wizkid has attracted numerous endorsement deals, which significantly augment his wealth. Some of his biggest brand partnerships include:
- Puma: Wizkid signed a deal with Puma for $1 million in 2020, solidifying his position as a major global ambassador.
- Pepsi: Wizkid’s partnership with Pepsi, ongoing since 2012, has earned him around $1.8 million over the years.
- United Bank for Africa (UBA): In 2019, UBA offered him a $3 million endorsement deal, which further bolstered his financial portfolio.
Other notable endorsements include deals with Tecno Mobile, Ciroc, Nike, MTN, Glo, and Guinness, showcasing his widespread brand appeal.
Concerts and Tours
Wizkid is a highly sought-after performer, with sold-out shows at prestigious venues like London’s O2 Arena and his Afro Republik concert in 2018.
His live performances are a major source of income, with fans flocking from around the world to see him perform.
As a major attraction on the global music scene, his concert tours continue to generate significant earnings.
Business Ventures
Wizkid’s business ventures extend beyond music, showing his strategic approach to wealth building. His key investments include:
- Starboy Entertainment: As the founder of his own record label, Wizkid earns income through signing new artists and producing hit songs.
- Starboy Pop-Up Stores: Wizkid has expanded his brand into the fashion industry with pop-up stores in London and New York, selling branded clothing and merchandise.
These ventures are evidence of his ability to diversify his income streams and expand his influence into different industries.
Major Properties and Assets
Wizkid’s investment in luxury real estate highlights his financial success:
- Lagos Mansion: Wizkid purchased a property in Lekki, Lagos, for N68 million, reflecting his deep ties to Nigeria.
- Los Angeles Mansion: He also owns an impressive mansion in Los Angeles, valued between $10 million and $15 million, showcasing his success in international markets.
Car Collection
Wizkid’s luxury car collection is a testament to his wealth and love for fine automobiles. His cars include:
- Rolls Royce Cullinan: Valued at N438 million.
- Lamborghini Aventador: Worth N600 million.
BMW X6, Porsche Panamera, and Mercedes Benz G-Wagon complete his stunning collection, each representing a mix of style and comfort.
Net Worth
Wizkid’s wealth has seen a consistent rise in recent years. According to reports, his estimated net worth in 2025 is around $4 million, but this figure has varied over the years based on his career trajectory and growing business interests. Here’s a quick overview of his estimated net worth in the past few years:
