Snoop Dogg, born Cordozar Calvin Broadus Jr. on October 20, 1971, in Long Beach, California, has achieved iconic status in both the music industry and pop culture.
His estimated net worth as of now is approximately $160 million, a testament to his long and diverse career.
Snoop Dogg is widely recognized as a pioneer of West Coast rap, with his laid-back delivery, distinctive voice, and sharp lyricism shaping the G-funk sound that defined hip-hop in the 1990s.
Over the years, he has maintained a lasting influence, continually reinventing himself in both music and business.
Early Life and Struggles
Snoop’s journey to fame began in a rather humble setting. Raised by his mother, Beverly, after his parents split when he was an infant, Snoop grew up in a tough environment in Long Beach.
He was surrounded by gang culture, becoming a member of the Rollin’ 20s Crips in his teens.
Despite this, he developed a love for music early on, singing in his church choir and later rapping in high school.
Snoop’s early passion for music led him to start recording homemade mixtapes with his cousins and friends under the name 213, referencing their Long Beach area code.
One of these tapes caught the attention of Dr. Dre, who invited Snoop to audition, setting the stage for Snoop’s meteoric rise in the rap world.
Rise to Fame and Music Career
In the early 1990s, Snoop Dogg burst into the public eye as part of Dr. Dre’s groundbreaking album The Chronic (1992).
His appearance on Dre’s project led to his debut album, Doggystyle (1993), which was produced by Dr. Dre and released under Death Row Records.
The album was a commercial success, debuting at No. 1 on the Billboard 200 and eventually selling over 20 million copies worldwide. Songs like “Gin & Juice” and “What’s My Name?” became anthems, cementing Snoop’s place in the pantheon of hip-hop greats.
In 1996, Snoop released Doggfather, another No. 1 hit album, though his relationship with Death Row Records was becoming strained.
He left the label in the late 1990s, signing with No Limit Records, and released a series of albums that continued his success.
Over the years, he worked with a variety of artists and explored different genres, contributing to his lasting appeal.
Snoop went on to release a range of albums that kept him relevant in the music world, including Paid Tha Cost to Be Da Boss (2002), R&G (Rhythm & Gangsta) (2004), and Malice n Wonderland (2009).
Notably, Snoop shifted his musical identity after a trip to Jamaica, announcing a conversion to Rastafarianism and adopting the moniker Snoop Lion for his reggae album Reincarnated (2013).
Diversifying His Career
Beyond his music, Snoop Dogg has been involved in a range of ventures that expanded his influence across various industries.
His mainstream appeal grew with his TV appearances, most famously in his cooking show with lifestyle guru Martha Stewart, which showcased his laid-back and charismatic persona.
Snoop has also appeared in a variety of films, both as himself and in acting roles, contributing to his status as a multifaceted entertainer.
Snoop’s business acumen is another key factor in his impressive net worth. He has successfully ventured into the cannabis industry, which aligns with his long-time public persona as one of the most famous advocates for marijuana.
In 2015, he founded Casa Verde Capital, an investment firm focused on the cannabis space. Additionally, he helped create Merry Jane, an online platform dedicated to all things marijuana.
Snoop also made waves in the esports world, founding the Gangsta Gaming League and later becoming involved with FaZe Clan, an esports organization.
His business ventures are as diverse as his musical catalog, ranging from a wine label partnership with 19 Crimes to launching a clothing line and creating his own line of footlong hot dogs.
2024 Paris Olympics and Massive Earnings
One of the standout moments of 2024 in Snoop’s career was his role at the Paris Olympics, where he and Martha Stewart were hired by NBC to provide commentary and interviews.
Snoop became a fan favorite, and NBC paid him a reported $500,000 per day for his role, with the event lasting around 20 days.
This equated to a whopping $10 million in earnings for less than three weeks of work, further solidifying his ability to generate revenue across various media platforms.
Death Row Records and Real Estate
In 2022, Snoop made a bold move by acquiring the brand name rights to Death Row Records, a company that had long been part of his musical legacy.
While Blackstone, a private equity firm, still holds the rights to the label’s master recordings and royalties, Snoop now controls the Death Row brand, including its merchandise and future music releases.
Snoop’s real estate portfolio reflects his success as well. He’s owned a variety of properties, including an impressive Mediterranean-style mansion in Claremont, California, which he sold in 2007 for $1.83 million.
His current primary residence is a 3,808-square-foot house in Diamond Bar, California, which he purchased in 1998 for $720,000. In addition, he owns multiple properties, including a large estate in Georgia and other investment properties in Southern California.
Personal Life and Family
Snoop Dogg’s personal life has also been a subject of public interest. He married his high school sweetheart, Shante Taylor, in 1997, though the couple filed for divorce in 2004.
They later reconciled and renewed their vows in 2008. Snoop and Shante have three children together.
He also has a son from a previous relationship, and his family is a significant part of his life.
In a personal revelation from 2006, Snoop admitted to briefly working as a pimp in the early 2000s.
He later distanced himself from that lifestyle, choosing to focus on his family and music career. Snoop is also a philanthropist, regularly participating in charity work and events.
For example, he annually partners with city officials to give away turkeys to the less fortunate during Thanksgiving.
Earnings Breakdown and Business Ventures
From 2007 to 2020, Snoop Dogg consistently earned millions of dollars each year, with peak earnings of $17 million in 2007 and 2017.
His ability to remain relevant through collaborations, media appearances, and a diverse range of business ventures has helped him accumulate a total of $210 million in earnings over the past 15 years.
Notably, Snoop’s income has not been limited to music alone; his various endorsements, business investments, and media work have significantly boosted his wealth.
