Samsung has revealed its next-generation flagship smartphones, the Galaxy S24 series, at the annual Galaxy Unpacked event, showcasing the Ultra, S24+, and S24 models. These devices emphasize artificial intelligence (AI) integration to revolutionize messaging, photography, and gaming experiences.
The Galaxy S24 Ultra, priced at $1,299.99, introduces a titanium casing for the first time, available in various colors like gray, black, violet, and yellow. The S24 ($799.99) and S24+ ($999) come in onyx black, marble gray, cobalt violet, and amber yellow. Pre-orders started on Wednesday.
Samsung aims to enhance user experiences by embedding generative AI directly into the devices, reducing lag time and utilizing Qualcomm’s Snapdragon 8 Gen 3 Mobile Platform with a powerful AI Engine. The move reflects a broader trend among smartphone manufacturers to differentiate themselves in a competitive market and generate excitement through innovative features.
The AI-packed experience includes live translation features that can now provide real-time transcripts during split-screen conversations. The keyboard supports real-time translation in 13 languages, while Samsung Notes introduces pre-made formats for organized note-taking. Generative AI in Android Auto enables voice-commanded summaries and message suggestions.
The camera system on the Galaxy S24 Ultra boasts a Quad Tele System with a new 5-times optical zoom lens, facilitating up to 10-times magnification. AI-powered tools like Edit Suggestion allow subtle tweaks to photos, with a watermark indicating generative AI alterations.
While AI in smartphones is not new, Samsung’s scale and the breadth of AI enhancements could increase consumer awareness of these possibilities. The Galaxy S24 series sets the stage for a new era in smartphone usage, showcasing innovation in a market that has seen limited recent breakthroughs.
