RIIZE’s Anton Officially Named Saint Laurent Brand Ambassador

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RIIZE’s Anton as Saint Laurent's brand ambassador (Photo via YouTube)

RIIZE’s Anton has officially added a major fashion achievement to his growing career.

The K-pop star has been appointed as a new brand ambassador for French luxury fashion house Saint Laurent, following his recent appearance at the brand’s Spring/Summer 2027 show during Paris Fashion Week.

Anton attended the Saint Laurent show in Paris earlier this week, marking his first official event as an ambassador for the luxury label.

His appointment further highlights his growing presence in the fashion world alongside his activities as a member of RIIZE.

Following the announcement, Anton shared his excitement about beginning his partnership with the brand.

“As [Saint Laurent] is a brand I have liked for a long time, I’m delighted and grateful to have been given the opportunity to work together as an ambassador,” he said.

The singer also expressed his hopes of gaining new inspiration through his work with Saint Laurent and representing the label through his own fashion identity.

Anton Reflects on His First Saint Laurent Event

During his first official appearance as a Saint Laurent ambassador, Anton attended the brand’s Spring/Summer 2027 collection show in Paris.

His appearance at the event attracted attention as he joined a lineup of notable figures from the worlds of fashion and entertainment.

Reflecting on the experience, Anton said,

“Everything was a romantic experience, from the location where the Eiffel Tower was visible to the guests from a variety of fields, as well as the fans who waited for and welcomed me.”

He continued,

“I think the atmosphere, which was full of exciting and heartwarming energy, will remain in my memory for a long time.”

RIIZE’s Anton via YouTube

Anton also shared his intention to bring his own personality to the partnership.

“I hope to do a great job representing the brand through my own unique style,” he said.

His Saint Laurent appearance came shortly after he attended the label’s Spring/Summer 2027 show in Paris on September 29.

He appeared in an all-black look from the fashion house, further showcasing the connection between his personal style and the brand’s aesthetic.

RIIZE Prepares for New Music in October

While Anton is expanding his activities in fashion, RIIZE is also preparing for another musical release.

The group is scheduled to make its next comeback with a new single on October 26.

The upcoming release will give fans another opportunity to see Anton and the other RIIZE members return to the music scene while Anton simultaneously begins his new journey with Saint Laurent.

For Anton, the appointment represents another step in his expanding career beyond music.

As he begins working more closely with Saint Laurent, fans can look forward to seeing how he incorporates his individual style into future activities with the luxury brand.

With his first official Saint Laurent event already behind him and RIIZE’s October comeback approaching, Anton is entering an exciting new chapter that brings together his musical career and growing influence in fashion.

Verified since 2023 Senior Content Writer

Kim Ha-yoon is a Senior Content Writer at OtakuKart focused on idol branding, fashion influence, and multimedia expansion within K-pop. She examines endorsement deals, acting crossovers, and global brand positioning, tracking how Korean idols translate their music careers into broader cultural reach.

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