Pharrell Williams, the renowned Grammy-winning artist and cultural icon, has lent his talents as a composer and lyricist to NewJeans’ upcoming Japanese debut single, “Supernatural,” according to media outlet Sports Chosun.
ADOR, the agency behind NewJeans, confirmed Pharrell Williams’ involvement in “Supernatural,” attributing his contributions to the song’s delicate blend of nostalgic melodies and the members’ emotional vocals. Notably, Pharrell brought his iconic adlibs and bridges from his collaboration with Japanese singer Manami in 2009, reinterpreted by producer 250 in the New Jack Swing style for NewJeans’ debut.
Pharrell Williams, acclaimed globally for hits like “Happy,” brings a new level of influence to the K-pop scene with his collaboration on “Supernatural.” Beyond music, Pharrell’s impact extends to fashion design and popular culture, making his partnership with NewJeans a significant milestone in their global journey.
NewJeans, poised for their historic Japanese debut on June 21st, has generated excitement with strategic collaborations with cultural giants such as Takashi Murakami and Hiroshi Fujiwara. Their ambitious scale includes plans for a fan meeting at the Tokyo Dome concurrent with their Japanese debut, highlighting their international aspirations.
Before their Japanese venture, NewJeans will make a comeback in Korea on May 24th, setting the stage for their multifaceted expansion into global markets.
The collaboration between Pharrell Williams and NewJeans underscores the growing influence and cross-cultural reach of K-pop, blending the talents of established icons with emerging stars. As anticipation builds for “Supernatural” and NewJeans’ international ventures, fans eagerly await the convergence of pop culture greatness embodied by this exciting collaboration.
