Nintendo has announced a new Customer Appreciation Sale in the United States, offering savings across a wide selection of Nintendo products. The promotion will give players 30% off dozens of Nintendo Switch digital games and bundles, alongside discounts on select physical games, downloadable content, accessories, amiibo, and apparel.
The sale begins September 13, 2026, and runs through September 26, giving Nintendo Switch and Switch 2 owners two weeks to take advantage of the offers. Deals will be available through the Nintendo eShop, Nintendo Store, and participating retailers, although specific products and discounts can vary depending on the sales channel.
Nintendo Explains the Reason Behind the New Sale
Nintendo describes the promotion as a way to thank players for their continued support. The company also confirmed that tariff-related refunds helped make the promotion possible, although Nintendo says it absorbed most of the costs associated with tariffs.
The company stated that the Customer Appreciation Sale
“is our way of saying thank you to Nintendo players for their continued support.”
Nintendo added that the promotion is
“made possible in part by tariff-related refunds,”
connecting the unusually broad sale to the financial impact of tariffs.
The promotion covers both existing Nintendo fans and players looking to discover games for the first time. Nintendo specifically highlighted opportunities to revisit favorites on either Nintendo Switch or Nintendo Switch 2 while saving on games and related products.
Because the promotion is currently announced for the U.S. market, availability outside the United States has not been confirmed in the provided announcement. Players interested in specific games, accessories, or other products will need to check the Nintendo eShop, Nintendo Store, or participating retailers once the sale begins.
