Bud Lights is set to lick off its first-ever Bud Light Backyard Tour, a summer concert series that will showcase some incredible headliners. The tour will feature renowned artists like OneRepublic, Midland, Dashboard Confessional, and Bush. Geared towards fans aged 21 and older, the tour will take place in four cities, promising unforgettable musical experiences.
The series will begin in Nashville on August 10, where the opening act Lindsay Ell will warm up the stage before headliner OneRepublic takes center stage. With an exciting lineup and a focus on creating a lively and enjoyable atmosphere, the Bud Light Backyard Tour aims to bring music lovers together for a series of fantastic concerts that will undoubtedly leave a lasting impression.
As part of the Bud Light Backyard Tour, the country trio Midland will take the spotlight in Oklahoma City, Oklahoma, on August 15. Following that, Dashboard Confessional will be headlining a concert in St.Louis, Missouri, on August 17. Then, on August 29, the stage will be taken over by Bush in Charlottesville.
Adding to the excitement, Dee Jay Silver will serve as the DJ for the St. Oklahoma City and Charlottesville dates, ensuring the energy stays high throughout the events. Additionally, fans can look forward to the talented Tyler Braden, who is set to be an opening act during the concert series.
What is in the store?
The Light Bud Backyard Tour promises a diverse and memorable musical experience, catering to fans from different genres and delivering electrifying performances in each city. According to Todd Allen, Bud Light’s Vice President of Marketing, the venues for the Bud Light Backyard Tour concerts have not been announced yet, but they will have a capacity ranging from 1000 to 3000 people.
One exciting aspect of the tour is that the tickets will be offered for free. Fans interested in attending the concerts can enter for a chance to win tickets by visiting the official website, budlightbackyard.com. Todd Allen said, “We want to deliver an intimate vibe and deliver that backyard experience where you’re hanging out with your friends, your family, listening to your favorite artist. So we want to try to bring these artists closer to fans through these shows”.
Allen acknowledges Bud Light’s involvement in the music industry, citing the brand’s past experiences like the Bud Light Dive Bar Tour, which featured artists like Post Malone in 2019. Additionally, he mentions the Bud Light Sessions, which have showcased various talented musicians over the years, including Brad Paisley, Jason Derulo, Jack Harlow, and Teddy Swims.
These events have been instrumental in building Bud Light’s music-related reputation, contributing to their commitment to bringing fans closer to the artists they admire.
Bud Light’s connection with the people
Regarding the upcoming summer shows featuring performances from country music artists like Midland Ell and Braden, Allen emphasized Bud Light’s strong connection with the country music audience. He expressed that Bud Light deeply cares about all its customers and has a keen understanding of their love and passion for the brand.
Throughout his interactions with consumers, wholesales, and partners across the country, he consistently hears about their desire for Bud Light to return to its roots as the beer of easy enjoyment. This includes the brand’s commitment to bringing people together over live music., creating an enjoyable and communal experience where family and friends can bond and celebrate their shared love for music.
The announcement of the Bud Light Backyard Tour comes amid a challenging period for Bud Light’s parent company, Anheuser-Busch InBev. The company has faced declining sales due to backlash triggered by a controversial incident involving a transgender influencer, Dylan Mulvaney. On April 1, Dylan Mulvaney posted a video on Instagram showcasing a customized Bud Light can featuring her face, which she received from the company as a commemorative item.
This post sparked a negative response, with prominent artists such as Kid Rock, John Rich, and Ted Nugent calling for a boycott of the brand or pledging to stop stocking it at their bars and backstage areas. As a result, of the boycott movement, Bud Light lost its position as the top-selling beer in America in June.
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