Nintendo of America President Says “We’re at the Beginning of Nintendo Switch 2” With More Major Games and IP Partnerships Ahead

Nintendo Switch 2 may already have established itself as Nintendo’s latest major gaming platform, but Nintendo of America President and COO Devon Pritchard says the console is still in the early stages of its life cycle. With Nintendo preparing major releases and continuing to expand its biggest franchises beyond games, the company appears to have a long-term strategy for Switch 2.

Pritchard discussed Nintendo’s plans during the Variety Entertainment & Technology Summit, where she highlighted upcoming software and partnerships involving some of Nintendo’s most recognizable intellectual properties. His comments suggest that the company views Switch 2 as a platform with several years of growth ahead rather than one that has already reached its peak.

Nintendo Switch 2 Has Only Started Its Life Cycle

Speaking to Variety, Pritchard emphasized that Nintendo’s latest console still has plenty of room to evolve.

“We’re at the beginning of Nintendo Switch 2,”

Pritchard said.

“This is just beginning.”

She pointed to the number of first-party and third-party developers already bringing experiences to the system, while suggesting that Nintendo has yet to fully demonstrate what the hardware can accomplish.

“We’ve already had some really wonderful experiences, both ours and third party come to the table,”

Pritchard said, adding that sshe is excited to see what Nintendo’s developers will create for the platform.

The comments arrive as Nintendo continues building its Switch 2 software lineup. Among the major projects highlighted by Pritchard is The Legend of Zelda: Ocarina of Time, alongside the broader celebration of the Zelda franchise.

Nintendo Wants Its IP to Reach Beyond Games

Nintendo’s plans for Switch 2 also extend beyond traditional game releases. Pritchard highlighted the company’s relationship with Sony Pictures and its efforts to bring Nintendo properties to new audiences through film and other entertainment formats.

She specifically pointed to the upcoming The Legend of Zelda live-action movie, scheduled for April 2027, as part of Nintendo’s broader strategy for connecting its franchises with audiences who may not already play its games.

Pritchard also explained that Nintendo approaches competition for consumer attention differently from many entertainment companies. Rather than simply fighting for screen time, Nintendo wants to create experiences that establish long-lasting relationships with players.

“There are more channels for content than ever before,”

she said. However, Nintendo’s focus remains on creating experiences that can

“create relationships that last generations.”

That philosophy could shape Nintendo’s Switch 2 strategy throughout the platform’s life cycle, particularly as the company combines new games with partnerships designed to expand its iconic franchises beyond gaming.