Meghan Markle has revealed a fresh digital platform, American Riviera Orchard, alongside debuting a dedicated social media presence for the enterprise. The inaugural nine entries on the account showcase a mosaic of the brand’s emblem, embellished with gold lettering.
This announcement solidifies the venture’s roots in Montecito, where the Duchess of Sussex, alongside her husband Prince Harry and their two children, Prince Archie and Princess Lilibet, have established their new home.
Meghan also shared a promotional video for the endeavor, viewable below, showcasing the Duchess engaging in various activities like flower picking and baking, while captivatingly adorned in a bewitching black dress reminiscent of a scene from a Disney film.
Upon subscription for alerts, individuals receive a message stating:
“Yes, I would love to be the first to know about products, availability, and updates from American Riviera Orchard.”
Reason Behind The Brand Name
The name of Meghan’s latest venture, “American Riviera Orchard,” pays homage to the Duchess’s life in California. Situated in Santa Barbara, Meghan’s residence in Montecito aligns with the region often dubbed the “American Riviera.”
More About The Business
While details about the brand remain scarce, a trademark filing sheds light on the offerings of Meghan’s venture.
Expect digital and print cookbooks, alongside a range of tableware encompassing cutlery, dinnerware, and decanters.
Additionally, the lineup includes various napkins, tablecloths, and a delectable array of food items, from jams and jellies to spreads and butters.
Simultaneously, the website’s launch coincided with Archewell’s announcement of Dr. Joy Buolamwini’s victory in the Archewell Foundation Digital Civil Rights Award.
Recognized for her work with the Algorithmic Justice League, Dr. Buolamwini tackles biases in artificial intelligence systems, championing digital civil rights.
This news arrives on the heels of a positive development for the Duchess, with a Florida judge dismissing her half-sister’s defamation lawsuit.
Samantha had initiated legal action following Meghan and Prince Harry’s 2021 interview with Oprah Winfrey and their Netflix series.
Allegations in the lawsuit revolved around Meghan’s statements regarding her upbringing and Samantha’s surname change after Meghan’s relationship with Harry commenced.
In a comprehensive 58-page summary, the judge detailed the dismissal of the case, reasoning that Meghan’s statements were either non-defamatory or supported by “substantially true evidence.”
Since departing the royal family in 2020, Harry and Meghan have inked numerous deals, including a docu-series with Netflix and an upcoming movie project.
When queried about the royal couple’s collaboration with Netflix, Chief Content Officer Bela Bajaria confirmed,
“They have a couple of unscripted things they’re working on with Brandon [Reigg].”
“And they actually have like a bunch of development, they have a movie in development, a [scripted] series that they’re working on. So all very early development, with a movie, a TV show and a couple of unscripted shows,” she explained. “But yeah, the movie’s great.”
The royal couple’s philanthropic arm, Archewell, made significant contributions last year, exceeding a million dollars across various initiatives.
Their generosity extended to donating $200,000 to Georgetown University’s gender justice initiative and $100,000 to the Halo Trust, an organization previously championed by Princess Diana, Harry’s mother.
Archewell responded to global crises by allocating $10,000 for flood relief efforts in Nigeria and $50,000 to aid the Ukrainian crisis. These donations reflect Archewell’s commitment to supporting diverse projects worldwide.
