Manny Stul is a self-made Australian billionaire and globally recognized entrepreneur known for transforming Moose Toys into one of the most innovative and profitable toy companies in the world.
As of now, his net worth is estimated at $1.1 billion, making him one of Australia’s wealthiest individuals and placing him comfortably among the world’s billionaires.
Stul’s story is as remarkable as it is inspirational. He was born in a German refugee camp to Polish Holocaust survivor parents and later emigrated with his family to Australia in the aftermath of World War II.
His early life was shaped by displacement, adversity, and the resilience instilled by his parents’ survival and determination to rebuild a life from nothing.
Despite having only a high school education, Stul developed a deep entrepreneurial instinct early on. He first found success in the giftware business, building a company that he later sold for a substantial profit.
After that, he explored various ventures—including a stint in organic farming—before making what would be a career-defining move: investing in a small, struggling toy company called Moose Toys in 2000.
When Stul took over Moose Toys, it was far from the billion-dollar enterprise it is today. Under his leadership, Moose Toys transformed from a modest operation into a global powerhouse in children’s entertainment and collectibles.
The turning point came with the development of Shopkins, a wildly successful line of miniature collectible toys inspired by grocery and department store items.
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Characters like Milk Bud, Kris P. Lettuce, and others captured the imagination of children around the globe and propelled Moose Toys into the upper echelon of the toy industry.
Thanks to the runaway success of Shopkins and other innovative lines, Moose Toys generated explosive sales growth, especially in the early 2010s.
The company became synonymous with creative innovation, and Stul proudly emphasized that Moose is not just a toy company but a “creative hub” driven by fresh ideas and bold experimentation.
His approach to leadership and product design redefined what it meant to make toys in the 21st century.
Stul’s commitment to excellence and innovation earned him international acclaim. In 2016, he became the first Australian to be named EY World Entrepreneur of the Year, a prestigious global award recognizing visionary leaders and builders of successful enterprises.
Like many global manufacturers, Moose Toys faced major logistical challenges during the COVID-19 pandemic.
While many companies stumbled due to supply chain disruptions, Stul demonstrated his trademark out-of-the-box thinking.
In an extraordinary move, he chartered an entire ship to ensure his products made it from China to markets abroad—a bold and costly strategy that kept Moose Toys on store shelves while competitors faced empty inventories.
Beyond his business acumen, Manny Stul is deeply respected for his grounded nature, resilience, and the powerful legacy he represents.
Coming from the shadows of war and genocide, rising through modest beginnings, and becoming a billionaire without formal higher education, he embodies the classic self-made success story.
His life is not only about financial wealth, but also about creativity, perseverance, and reinvention.
At 75, Stul remains active in business and continues to be involved with Moose Toys, nurturing new ideas and mentoring the next generation of leaders within the company.
His influence extends beyond the toy industry into broader discussions on innovation, entrepreneurship, and purpose-driven business models.
In His Own Words
“Everyone thinks we are a toy company. I keep telling our team we are not a toy company, we are a creative house, a creative hub. Innovation is in our DNA.”
— Manny Stul
Legacy & Impact
Manny Stul’s journey—from refugee child to globally recognized entrepreneur—is a story of determination and visionary leadership.
He has not only built a billion-dollar company from a struggling business but also inspired entrepreneurs around the world to embrace innovation and creativity.
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Moose Toys continues to be a leader in children’s entertainment, and Stul’s influence is deeply embedded in its culture.
His legacy is a testament to the power of ingenuity, resilience, and imagination—values that define both his company and his life’s journey.
