Logan Paul is an American YouTuber, boxer, internet personality, and actor with a net worth of $150 million. As of the latest update, he has over 23.6 million subscribers on YouTube, where he was once among the highest-paid creators, earning $20 million annually. Additionally, he has 27 million followers on Instagram and 18 million on TikTok.
Beyond YouTube, Logan runs a successful merchandise brand called Maverick Apparel, which grossed $40 million in sales within its first nine months. He also hosts the “Impulsive” podcast, which has gained widespread popularity since 2018. In recent years, Logan and his brother, Jake, entered the professional boxing arena. In 2023, Logan signed a multi-year deal with WWE worth $15 million.
Notable Achievements and Key Facts
Between 2016 and 2018, Logan earned $12-14 million per year. His Maverick Apparel brought in $40 million in its initial months. He owns an $8 million home in Encino, California, and has accumulated over 6 billion views on YouTube. Additionally, he earned $5.25 million from his match with Floyd Mayweather.
One of the highlights of Logan’s recent ventures is his involvement with Prime, an energy drink brand co-promoted with KSI. Launched in January 2022, Prime generated an estimated $565 million in revenue in 2023. Logan and KSI are promoters of the brand, each holding equity, with some speculating they own 20% of it. Prime’s success is bolstered by celebrity endorsements, including NFL star Patrick Mahomes and soccer player Erling Haaland.
The Early Years of Logan Paul
Logan Paul was born on April 1, 1995, in Westlake, Ohio, and grew up alongside his brother, Jake Paul. He began posting videos on YouTube at age 10 through a channel named Zoosh. In high school, Logan was an All-Star linebacker on the football team and a State Champion wrestler. He later attended Ohio University but dropped out in 2014 to pursue his social media career full-time. By 2014, Logan gained significant social media traction, growing from 900 to 1.5 million followers across platforms like Vine. He became a popular personality on Vine, where he first rose to fame.
Logan Paul’s Career Trajectory
Logan’s rise to fame began with Vine, where he created a viral compilation that amassed over 4 million views. This video helped him reach 4 million followers on Vine, and he began creating sponsored content for major brands like HBO and Pepsi. By 2015, Logan was one of Vine’s top influencers, making hundreds of thousands of dollars from his videos.
When Vine was shut down, Logan moved to YouTube, where his popularity continued to grow. His videos now have nearly six billion views. He has a combined social media following of over 66 million across various platforms, including YouTube, Instagram, and Facebook.
The Suicide Forest Incident
Logan Paul’s career has not been without controversy. In December 2017, he uploaded a video filmed in Aokigahara, Japan, also known as the “suicide forest,” where he filmed a dead body hanging from a tree. The video received massive backlash and was viewed over 6.3 million times in 24 hours. Logan quickly removed the video and issued an apology, but YouTube removed him from its Google Preferred ad program, and he was fired from a YouTube Red series. He also donated $1 million to suicide prevention organizations following the incident.
Other Controversial Moments
Logan has faced additional controversies, including participating in the “Tide Pod challenge” and filming a “joking CPR attempt” on a fish. In February 2018, YouTube temporarily suspended all ads on his channel due to a “pattern of behavior.” In 2019, he faced criticism for controversial remarks about homosexuality, which further fueled public backlash.
The KSI Boxing Rivalry
A major part of Logan’s career has been his rivalry with fellow YouTuber KSI. The two faced off in a pay-per-view boxing match on August 25, 2018, which attracted 2.25 million viewers. The fight generated around $13 million in revenue, and Logan and KSI likely earned $2 million each before taxes. The second match, which took place in 2019, also garnered significant attention, with both fighters guaranteed a minimum of $900,000. Their total earnings from the rematch likely surpassed $3 million each.
Logan’s personal life has often been in the public eye. In 2015, he lived in a Hollywood apartment complex with other social media stars like Mark Dohner and Juanpa Zurita. In 2017, Logan moved to an estate in Encino, California, which he later sold for $7.4 million in 2022. Logan’s romantic life has also attracted attention. He dated actress Chloe Bennet in 2018, but they broke up later that year. In 2020, Logan began dating model Josie Canseco, the daughter of baseball legend Jose Canseco. Logan even bought Josie a horse as a gift after a fight. In 2022, Logan began dating model Nina Agdal, and in 2023, they got engaged.
Logan Paul’s Earnings Over the Years
Logan’s earnings have been impressive, with his income increasing over the years. In 2016, he made $12.5 million, followed by $12 million in 2017. By 2018, his earnings reached $14.5 million, and in 2021, he earned $18 million. From September 2022 to September 2023, Logan earned approximately $20 million, solidifying his status as one of the highest-paid influencers.
Real Estate Ventures
Logan’s real estate investments have also contributed to his wealth. In 2017, he purchased a 30,000-square-foot mansion in Encino for $6.55 million and later sold it for $7.4 million in 2022. Logan has also spent time living in Puerto Rico, where he rents a $13+ million mansion within the Ritz-Carlton private gated community. In 2019, he bought an 80-acre property in the San Jacinto Mountains called Fobes Ranch.
Floyd Mayweather Boxing Match
In June 2021, Logan faced boxing legend Floyd Mayweather in an exhibition match. Logan’s deal reportedly included a $250,000 base salary and 10% of pay-per-view profits, while Mayweather was guaranteed $10 million. Logan’s earnings from the fight were estimated at $5.25 million, while Floyd earned around $35 million. The event generated significant viewership, further enhancing Logan’s financial portfolio.
Logan Paul’s journey from Vine star to YouTube sensation, businessman, boxer, and podcaster has been marked by both massive successes and controversies. Despite facing public backlash at various points, Logan has managed to adapt and diversify his career, cementing his place as one of the most influential figures in the digital space. His ability to evolve and explore new business ventures, from merchandise to boxing and energy drinks, ensures that his net worth and influence will continue to grow across various industries.
