Kylie Jenner, a force to be reckoned with in both the beauty industry and on social media, has seen her wealth skyrocket over the years.
As of 2025, her net worth is estimated at $700 million, an amount that continues to grow thanks to her various business ventures, endorsement deals, and a significant presence on social media.
From her beginnings in the spotlight as part of the Kardashian-Jenner family to becoming a self-made billionaire, Kylie has successfully cultivated a multifaceted empire.
Early Life: From Reality TV Star to Entrepreneur
Kylie Jenner was born on August 10, 1997, in Los Angeles, California, to Caitlyn and Kris Jenner. She grew up in the media spotlight, alongside her famous siblings, which gave her an early exposure to fame and business.
The family’s reality TV show, Keeping Up with the Kardashians (KUWTK), debuted in 2007 and ran for over a decade.
By the time the show concluded in 2021, Kylie was reportedly earning $900,000 per episode, marking her as one of the highest-paid personalities on the show.
However, while her reality TV career helped establish her public presence, it was her ventures beyond the screen that made her an industry mogul.
Kylie Cosmetics: The Birth of a Beauty Empire
Kylie’s journey into business began in 2014 when she launched her beauty line, Kylie Cosmetics. At just 17 years old, she invested $250,000 of her modeling income to create the brand in partnership with Seed Beauty.
The release of her first product, the Kylie Lip Kit, in 2015 was an immediate success, selling out in minutes and propelling the brand into the spotlight.
By 2016, Kylie Cosmetics had generated over $420 million in revenue, and by 2019, Coty acquired a 51% stake in the company for $600 million, valuing it at $1.2 billion.
This deal was instrumental in catapulting her to billionaire status, though Forbes later revised her wealth, reducing her net worth to $900 million due to discrepancies in reported revenue. Regardless, Kylie’s cosmetics empire remains one of her largest sources of wealth.
Expanding Her Business Empire
Kylie didn’t stop at cosmetics. She expanded her entrepreneurial ventures into other industries, most notably with the launches of Kylie Swim and Kylie Baby in 2021.
These new ventures in lifestyle products further solidified her status as a mogul in the beauty and fashion industry, proving her ability to diversify her brand beyond makeup.
Her business strategy often involves collaborations with her family members, including products featuring her sisters Kim and Khloé Kardashian.
These collaborations keep her brand relevant and in the public eye, ensuring ongoing success and growth.
Real Estate: A Taste for Luxury
Alongside her thriving business ventures, Kylie has invested heavily in real estate.
Over the years, she has purchased several multi-million-dollar homes in some of California’s most desirable neighborhoods, including Hidden Hills, Beverly Hills, and Holmby Hills.
Her most notable acquisition is a $36 million resort-style mansion in Holmby Hills, which speaks to her taste for luxury living.
This real estate portfolio not only provides Kylie with high-end properties but also serves as a solid investment, further contributing to her growing wealth.
Social Media Influence: Earning Millions Per Post
One of Kylie’s greatest assets is her unmatched social media influence. With more than 300 million Instagram followers, she is one of the highest-paid influencers globally.
Kylie’s posts have become a valuable commodity for brands looking to reach a massive audience, and she can command upwards of $1.8 million per sponsored post.
This makes her an incredibly influential figure in the digital advertising space, amplifying her earnings beyond traditional endorsements.
Her social media presence allows her to connect directly with her audience, driving sales for Kylie Cosmetics and her other ventures.
Her ability to monetize her popularity on social platforms has undoubtedly been key to her financial success.
Kylie Jenner’s Net Worth in 2025: A Strong Financial Footprint
As of 2025, Kylie Jenner’s net worth is estimated to be $700 million, a testament to her savvy business acumen and her relentless drive to succeed in various industries.
From the meteoric rise of Kylie Cosmetics to her strategic investments in real estate and her multi-million-dollar social media endorsements, Kylie continues to prove herself as one of the most financially successful celebrities of her generation.
While much of her wealth comes from her business ventures, it is clear that her keen ability to leverage her personal brand has played a significant role in her ongoing success.
With new products, more real estate deals, and continued social media dominance, Kylie’s wealth is expected to grow even further in the years to come.
