The world of K-drama and K-pop is currently abuzz with speculation regarding a potential new power couple.
BLACKPINK’s Jisoo and actor Seo In Guk, the stars of the upcoming project Boyfriend On Demand, have become the subject of intense dating rumors following a series of high-profile interactions.
While the two have always been praised for their professional synergy, recent events have led many to believe that their connection may extend far beyond the filming set.
The “Lovestagram” and Press Conference Highlights
The rumors initially gained traction when Jisoo shared several photos of Seo In Guk on her personal Instagram account.
In the world of K-pop, sharing non-promotional photos of a co-star is often interpreted by fans as a “lovestagram”- a subtle hint at a romantic relationship.
These posts quickly went viral, setting the stage for even more scrutiny during their subsequent public appearances.
The speculation reached a fever pitch following a recent press conference for Boyfriend On Demand.
Observers noted that the two displayed an undeniable closeness that felt more intimate than typical co-star camaraderie.
Videos from the event show the pair exchanging lingering looks and subtle gestures, with one fan notably commenting:
“The way they look at each other… IM STARTING A RUMOR.”
Another viral clip captured a moment where Jisoo appeared to grab In Guk and pull him closer, leading supporters to exclaim on social media,
“DAMN, GET A ROOM?!”
Fans Analyze Every Interaction
The digital community has wasted no time in dissecting every frame of their recent interactions.

On platforms like X (formerly Twitter) and various fan communities, supporters have shared countless clips and screenshots highlighting what they perceive as “real-life” romantic tension.
Many point to the way the two seem to exist in their own world even in a room full of reporters. One popular post remarked:
“These two are busy in their own world!”
The narrative among many followers has shifted from “on-screen couple” to “real-life partners,” with some fans going as far as to state, “thats literally HER boyfriend.”
While it is common for leads in romantic dramas to show chemistry for promotional purposes, the level of physical comfort and the “softness” of their gazes have led many to conclude that this is something more significant.
Silence from the Stars
As the rumors continue to dominate headlines, both Jisoo and Seo In Guk have remained silent on the matter.
This lack of a formal denial has only served to fuel further speculation, as fans often interpret silence as a sign of a blossoming relationship.
Neither JYP Entertainment (managing Jisoo’s solo activities) nor Seo In Guk’s agency have issued statements, leaving the public to continue their investigation.
Whether these rumors are a result of exceptional acting and promotional chemistry or a genuine off-screen romance, the “Jisoo-In Guk” ship is currently one of the most talked-about topics in the entertainment industry.
As Boyfriend On Demand prepares for its release, the eyes of the global audience will undoubtedly be fixed on every interaction between the two leads.
For now, the community remains in a state of “eagerly analyzing every moment,” hoping to see if the “lovestagrams” and press conference chemistry eventually lead to an official confirmation.

























