The upcoming K-drama inspired by BTS, titled “Begins ≠ Youth,” is generating mixed reactions among fans due to the unconventional distribution strategy adopted by HYBE, the entertainment company behind BTS.
Scheduled for release soon, the drama, inspired by BTS’ trilogy “The Most Beautiful Moment in Life,” is set to debut in staggered episodes: episodes 1 to 4 on April 30, episodes 5 to 8 on May 7, and episodes 9 to 12 on May 14.
However, fans’ excitement has been dampened by HYBE’s decision to premiere “Begins ≠ Youth” exclusively on the blockchain-based streaming platform Xclusive, sparking widespread discontent within the BTS fandom.
Exclusive Blockchain Distribution Sparks Discontent
One of the main points of contention is the decision to exclusively debut “Begins ≠ Youth” on Xclusive, a platform that operates differently from traditional streaming services like Netflix or Disney+. Unlike subscription-based models, Xclusive requires users to purchase individual content packages. For “Begins ≠ Youth,” fans are expected to pay over $30 per set (with discounts), totalling at least $90 to watch the entire series.
Purchased content has limited availability, creating an atmosphere reminiscent of a pyramid scheme where users may need to acquire the series from previous buyers once the purchase window closes.
Fans Express Disillusionment and Disapproval
This unique distribution model has left many fans disillusioned and disappointed, with some expressing scepticism and even refusing to support the drama under these circumstances. The perception of corporate greed by HYBE has fueled widespread condemnation within the BTS fan community, as many feel the approach undermines the accessibility and affordability of content for dedicated supporters.
Backlash and Alternative Viewing Choices
As backlash intensifies, a prevailing sentiment among fans is that HYBE’s profit-driven tactics are excessive and out of touch with the values of BTS and its fanbase. Some disillusioned fans have indicated a preference for illegal streaming options over engaging with Xclusive’s pricing model, viewing it as a means to support the artists without endorsing what they perceive as corporate greed.
The controversy surrounding “Begins ≠ Youth” underscores the challenges of balancing profit motives with fan loyalty and accessibility in the rapidly evolving widespread of digital content distribution.
Some fans have even resorted to unavoidable choices of supporting the pyramid-scheme vibe and the ridiculous pricing of “Begins ≠ Youth” and that they will find some ways to stream through illegal sites to support the artists without benefiting the perceived greed of the company.
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