Hasbro has offered fans their first official glimpse at its upcoming The Legend of Zelda toy line ahead of its full reveal at San Diego Comic-Con 2026. The teaser, shared through Hasbro Pulse, features the iconic Master Sword and Hylian Shield, confirming that the new collectibles are based on a 6-inch action figure scale.
The preview follows the announcement of a multi-year licensing agreement between Hasbro and Nintendo. Beginning in 2027, the partnership will bring a range of The Legend of Zelda action figures and merchandise to fans. According to Hasbro, attendees at San Diego Comic-Con, running from July 23-26, will get the first look at three figures from the line.
Commenting on the collaboration, Billy Lagor, President of Toys and Board Games at Hasbro, said the company plans to combine Nintendo’s “iconic storytelling” with Hasbro’s expertise in collectibles. He added,
“We’re delivering toys that invite fans to play, explore, and forge their own epic adventures.”
The announcement comes during a major period for the franchise. Nintendo celebrated The Legend of Zelda’s 40th anniversary earlier this year and has already confirmed an Ocarina of Time remake for 2026.
The series is also heading to the big screen with Sony Pictures’ live-action The Legend of Zelda film scheduled for April 30, 2027, making the upcoming toy line part of a broader expansion of the brand.
