Warner Bros. Discovery has removed the CartoonNetwork.com website and redirected users to its Max streaming service, requiring a subscription for access to Cartoon Network’s content.
The website’s shutdown marks a shift from providing free clips and episodes to pushing users towards Max, while the Cartoon Network TV channel will continue its regular programming.
The abrupt closure of the website was unexpected and has surprised many long-time users, particularly younger audiences and gamers who frequented the site.
Although the main U.S. site is no longer available, some international versions are still up, but their future is unclear.
This decision is part of a larger strategy by Warner Bros. Discovery, which also involves ending the Boomerang service by September.
These changes reflect Warner Bros. Discovery’s efforts to adapt its operations amidst financial struggles. The company recently faced a substantial $10 billion loss, leading it to reevaluate its content and projects.
This financial strain has resulted in the cancellation of high-profile projects, including the Batgirl film, and has triggered cost-cutting measures across its gaming division.
In response to these challenges, Warner Bros. Discovery is considering licensing out major franchises like Harry Potter and Batman to streamline costs.
These moves are part of a broader strategy to stabilize the company’s financial standing and refocus its content offerings in a shifting media.