President Joe Biden‘s 2024 campaign is intensifying its outreach to Latino men through a new advertising initiative, focusing particularly on the issue of abortion rights.
The campaign plans to launch a comprehensive advertising campaign in May, investing over $1 million in Hispanic media.
These efforts aim to leverage the support of key voter demographics, including the Latino community, which played a significant role in Biden’s 2020 victory.
The advertisements, set to air in competitive “battleground” states, feature Cesar Carreon, a former U.S. Marine Corps veteran now working as a carpenter in Las Vegas.
Carreon emphasizes the importance of protecting women’s reproductive freedom, framing the issue as a matter of personal toughness and freedom.
While the economy remains a primary concern for many voters, including Latinos, the Biden campaign seeks to highlight broader issues that resonate within the community.
This includes reproductive rights, which have become increasingly salient in the wake of recent legislative developments.
In states like Arizona and Nevada, where Latino populations are significant, the campaign aims to address the impact of restrictive abortion laws.
Arizona recently moved to repeal a longstanding ban on abortion, while Florida implemented a six-week abortion ban, affecting millions of Latina women across multiple states.
Democrats, led by Biden, have pledged to safeguard abortion rights at the national level, signaling a commitment to address state-level restrictions.
The campaign underscores the potential consequences of a conservative-led push to limit reproductive rights, highlighting former President Donald Trump‘s stance on the issue.
By targeting Latino men and amplifying the message on abortion rights, the Biden campaign seeks to galvanize support among key voter demographics and solidify its position in important battleground states ahead of the 2024 presidential election.
