Angels and Tomboys is a business that wants to help young girls feel and smell their best. The company, based in Memphis, creates a range of fragrances and lotions specifically for tween and teen girls.
Some of the scents they offer include Frozen Hot Chocolate, Watermelon Funk, and Lemonade Doughnut. Through their brand, Angels and Tomboys wants to encourage young women to be themselves and express who they are, with the slogan, “All girls are created equally different.”
The company was founded by sisters Mallory Iyana and Madison Star. They were frustrated because there weren’t many body care products for young girls, so they came up with their own idea.
They shared it with their mom, Viara Iyadunni, who supported the idea and helped create the name Angels and Tomboys, inspired by the unique personalities of her daughters. They began by making the products in their kitchen and sold them at different trade shows.
In 2015, the sisters even pitched their idea on “The Real” to Moziah Bridges, the successful child entrepreneur behind Mo’s Bows, and won $2,500. Before long, they were presenting their business to the celebrity investors on Season 8 of “Shark Tank.”
Angels And Tomboys Net Worth 2025
Madison and Mallory Boyd asked for a $55k investment in exchange for 20% ownership of their company, which meant they valued their business at $275,000.
They reached a deal with Mark Cuban and Daymond John for $60k in exchange for 33.3% of their company, lowering their business valuation to $180,000.
After the show aired, Angels and Tomboys experienced a significant increase in website traffic, sales, and social media attention. With an estimated 10% yearly growth rate (a typical business growth rate), the company’s estimated net worth in 2025 is around $260,000.
Angels and Tomboys Shark Tank Update
After their appearance on “Shark Tank,” Angels and Tomboys saw major growth. The business continued to perform well in the market. Mallory Boyd and Madison Boyd were able to grow their company significantly.
They moved their production to a modern facility in Atlanta. In 2018, they opened their first store in Memphis, Tennessee. The store helped expand their customer base.
Their social media presence is growing and active. The company continues to advertise its products and has even added a mascot to its logo. Angels and Tomboys are still in business and doing well in 2024.
In our Angels and Tomboys update research, it is clear that the company made a deal on “Shark Tank.” The sisters asked for $55,000 in exchange for 20% ownership in their business.
Mark Cuban and Daymond John offered $60,000 for 33.3% equity, which the Boyd family accepted. With the investment and resources they received, they were able to expand their business. Their success was greatly influenced by this investment.
Angels And Tomboys Shark Tank Pitch
Angels and Tomboys was started by Madison and Mallory Boyd, who wanted to create safe and fun products for kids. They noticed that most children’s products were not exciting or unique. They decided to make their own body lotions and sprays.
Their mother, Viara, helped them run the business. They faced challenges like tough competition and high production costs. However, they managed to keep going with their creativity and hard work. They were determined to make their plan a success.
When the sisters pitched their product on “Shark Tank,” they were excited and ready. They showed their homemade lotions and sprays and explained how they sold $59,000 worth of products using word-of-mouth and social media. They asked for $55,000 in exchange for 20% of their business. They were open about their goals and what they would use the money for. Their confidence and the quality of their products impressed the Sharks.
The Sharks had several questions about Angels and Tomboys. Robert Herjavec thought the price of $12 was too high and questioned whether customers would pay that much. Kevin O’Leary worried about the product being sold in stores.
Lori Greiner was concerned that the market might already be crowded with similar products. Despite these worries, the Sharks were intrigued by the sisters’ unique approach.
The Sharks had different reactions to the pitch. Robert Herjavec chose not to invest because he couldn’t find a clear market for the product. Lori Greiner turned it down because of the competition in retail. Kevin O’Leary was concerned about the risks.
However, Daymond John and Mark Cuban saw the potential in the business. They offered $60,000 for 33.3% ownership, which the Boyd family accepted. With their help, the business grew and succeeded.
What Went Wrong With Angels and Tomboys On Shark Tank?
Not every Shark was convinced by Angels and Tomboys. Robert Herjavec didn’t think there was a strong market and felt the price was too high. Lori Greiner was worried there might already be a similar product on the market.
Kevin O’Leary was concerned about the risks of expanding into retail. Several Sharks decided not to invest because of these concerns. They were worried about the challenges the business might face.
Who Is The Founder Of Angels and Tomboys?
Angels and Tomboys was started by sisters Madison Boyd and Mallory Boyd, with help from their mother, Viara Iyana. At the time, both Madison and Mallory were young, but they had a clear vision and an entrepreneurial drive.
Before starting their business, Madison and Mallory were like most other tweens, enjoying dance, music, sports, and things that were fun and girly. The idea for Angels and Tomboys came from their shared experience of looking for body care products.
They saw a big gap in the market because most products were either made for adults or small children. There didn’t seem to be anything that was made specifically for the needs and tastes of tween and teen girls.
They decided to fill that gap themselves, which led to the creation of Angels and Tomboys. With their mother’s help, they began making unique, fun, and age-appropriate body care products.
The scents were inspired by what Madison and Mallory loved, like candy, fruits, and flowers. They made sure the products were not only appealing but also safe and hypoallergenic.
Before appearing on Shark Tank, Angels and Tomboys grew steadily as a small business. They built a loyal customer base and received positive reviews. Their products were sold online through their website and at local events and trade shows.
However, their time on Shark Tank helped them gain national attention, giving them the exposure and funding needed to expand their business.
Even though they were young, Madison and Mallory showed impressive business skills, impressing the Sharks with their passion, confidence, and well-planned business strategy.
Are Angels and Tomboys Still In Business?
According to our research, Angels and Tomboys is no longer in business. After appearing on the reality show Shark Tank in 2016, the company, founded by young entrepreneurs Madison Star and Mallory Iyana Boyd, saw growth and continued operating.
On Shark Tank, Angels and Tomboys secured a deal with Daymond John and Mark Cuban, who invested $60,000 for a 33.3% equity share in the business. This partnership helped the company expand and increase its sales.
After their appearance on Shark Tank, Angels and Tomboys opened a store in Memphis, Tennessee, and saw significant growth in sales.
The company’s product line included Body Milk Lotion, Liquid Sugar Body Spray, Nourishing Shampoo, and Moisturizing Conditioner, with each product having a mascot character for its fragrance. These products were available for purchase through the company’s online store.
While the current net worth of Angels and Tomboys isn’t publicly known, the company continued to sell its products online and kept active social media accounts.
Their focus on unique fragrances for kids and promoting confidence and individuality helped the company maintain success in the market.
Unfortunately, the physical store of Angels and Tomboys has closed, and the online store no longer offers products for sale.
[Updated: 04/02/2025]
