Aespa has once again proven its unparalleled popularity by securing the top spot in the July girl group brand reputation rankings. According to data analyzed by the Korea Corporate Reputation Research Institute, Aespa emerged first out of a vast dataset collected from June 14 to July 14, 2024, comprising 60,356,202 pieces.
The analysis highlighted several key terms associated with the Aespa brand. In the link analysis, terms like “addicted,” “sing along,” and “record” are prominently featured, indicating robust engagement and influence among fans. Meanwhile, the keyword analysis identified “Supernova,” “MY,” and “concert” as significant terms, reflecting the group’s recent activities and interactions with their fanbase.
Director Koo Chang-hwan of the Korea Corporate Reputation Research Institute emphasized, “In the link analysis of the Aespa brand, terms such as ‘addicted,’ ‘sing along,’ and ‘record’ were prominent. In the keyword analysis, ‘Supernova,’ ‘MY,’ and ‘concert’ stood out.
The positive-negative ratio analysis of the brand showed an overwhelmingly positive ratio of 91.38%.” Aespa are loved for their empowering vocals which add to their popularity more in every comeback.
Following Aespa in the rankings were IVE, TWICE, LE SSERAFIM, and (G)I-DLE, all of whom also demonstrated strong brand reputations in the competitive K-pop industry. However, Aespa’s top position underscores its dominant presence and enduring popularity.
This achievement underscores Aespa’s ongoing success and influence in the K-pop scene. Their ability to consistently generate significant buzz and maintain a highly positive brand image reflects their immense impact on both fans and the broader public. As Aespa continues to lead the way, its future in the industry looks promising and full of potential for even greater achievements.
