Joe Wicks, the celebrated fitness expert, has made a name for himself as “The Body Coach” and continues to evolve into a multifaceted entrepreneur.
As he joins the popular BBC One show Dragons’ Den as a guest investor, the 39-year-old is set to reveal a new side of his business acumen.
Alongside notable figures like Emma Grede, the co-founder of Kim Kardashian’s Skims, and fashion expert Trinny Woodall, Wicks will be battling against established investors such as Peter Jones, Deborah Meaden, and Steven Bartlett to secure stakes in emerging companies.
A Journey from Fitness to Investment
Joe Wicks has built a remarkable career over the last decade, growing his fitness empire and creating a diverse portfolio.
Known for his viral fitness videos, particularly his lockdown PE sessions, Wicks has transformed his brand, The Body Coach, into a booming business.
Starting with social media content in 2014, Joe developed a large and loyal following, amassing over 4.8 million followers on Instagram and 2.8 million subscribers on YouTube.
Through The Body Coach, Joe sells workout programs, meal plans, kitchenware, and personalized fitness services via his app and website.
His brand expansion includes a range of tailored workout cycles and a unique offering for healthy living enthusiasts.
The Cookbook Empire
In addition to his fitness platform, Joe Wicks has achieved significant success as a bestselling author. His debut cookbook, Lean in 15, published in 2015, became an instant hit, selling 77,000 copies in its first week alone. This led to multiple sequels, cementing his status in the world of cookbooks.
To date, Wicks has published 12 cookbooks, with a total of over 4 million copies sold. His most recent release, Feel Good in 15, came out in 2023, alongside three children’s books.
TV Appearances and Documentaries
Joe’s presence on television has expanded as well. In 2018, he fronted a Channel 4 show, Joe Wicks: The Body Coach, which featured recipes and workouts.
His popular PE with Joe sessions during the pandemic made him a household name, not only providing fitness content but also raising significant funds for charity.
Joe raised £580,000 for the NHS and earned a Guinness World Record with his online workout sessions.
In 2022, Joe released a highly personal BBC documentary, Joe Wicks: Facing My Childhood, which opened up discussions on mental health and family struggles.
The documentary resonated with many, offering an insightful look into Joe’s upbringing and how he overcame challenges to become the successful entrepreneur he is today.
Awards and Recognition
Joe Wicks’ contributions to fitness, health, and charity did not go unnoticed. In 2022, he was awarded an MBE (Member of the British Empire) for his services to fitness and charity.
He has also been involved in raising significant sums for various causes, including a £2 million charity event for Children in Need in 2020, where he completed a grueling 24-hour workout challenge.
The Body Coach’s Impact on Social Media and Investments
As Joe continues to grow his fitness brand, he has ventured into various investments. His success with The Body Coach, combined with his influence on social media, has made him a sought-after figure in the investment world.
Through social media platforms like Instagram, YouTube, and TikTok, Joe has amassed wealth not only through product sales and brand partnerships but also from sponsored content and promotions.
With a combined following of over 8 million across various platforms, Joe is leveraging his influence to boost his financial portfolio.
The Joe Wicks Business Empire
Currently, Joe’s net worth stands at an impressive £14.5 million. His income sources include:
- Personal companies: He owns several businesses, including those tied to The Body Coach brand, fitness products, and social media ventures.
- Product sales: From books to fitness plans and kitchenware, Wicks has a lucrative product line.
- Social media: Partnerships with brands on Instagram, YouTube, and TikTok contribute significantly to his wealth.
- Investments: Joe’s new role on Dragons’ Den opens up more avenues for growth and further investments in startups and businesses.
Charitable Endeavors and Personal Growth
Despite his immense success, Joe remains humble and passionate about giving back. His charity work is a big part of his legacy, as he continues to support causes like the NHS and Children in Need.
His personal journey, from a struggling childhood in a council estate to becoming one of the UK’s most influential fitness personalities, is a testament to his perseverance and drive.
