The anime series Jujutsu Kaisen has been named the most in-demand TV show globally in 2023 according to data analytics company Parrot Analytics. This makes Jujutsu Kaisen the most sought-after anime title of the past year, putting it in prestigious company among top television series more broadly.
Parrot Analytics highlighted in their report that “Japan’s Jujutsu Kaisen was the #1 most desired TV show worldwide this year, demonstrating the worldwide popularity and long-standing appeal of anime.”
Beyond Jujutsu Kaisen’s achievement, Parrot Analytics also recognized other top streaming shows in various categories for 2023. The Witcher ranked as the most popular adaptation of a book.
Ted Lasso took the top spot for the comedy series. HBO’s new adaptation of The Last of Us was crowned the most in-demand drama. And the classic anime Dragon Ball Z was named 2023’s most sought-after legacy show.
Jujutsu Kaisen’s Manga and Anime Success Amid Industry Challenges
The Jujutsu Kaisen manga series has exploded in popularity since first being published in 2018. This past December, it surpassed the iconic One Piece manga as the #1 most-read series on the MANGA Plus digital platform, demonstrating its massive global following.
Jujutsu Kaisen has become such a pillar for Weekly Shōnen Jump magazine that fans have speculated what series could possibly take its place once creator Gege Akutami concludes the manga, which Akutami has hinted may happen this year.
The Jujutsu Kaisen anime adaptation has seen equal success. Home media sales for Season 2 greatly exceeded those of the first season.
However, concerning reports have surfaced about the intense working conditions faced by animators at Studio MAPPA while producing the latest episodes.
Several prominent animators have publicly denounced the stressful environment at the studio, stating they would not work with MAPPA again.
Sunghoo Park, who directed the first season of the Jujutsu Kaisen anime, has now moved on to helm an original series for Cartoon Network’s Adult Swim block.
So while immensely popular with fans, Jujutsu Kaisen’s success has highlighted difficult issues around high pressure and tight schedules in the anime industry.
Still, the series continues breaking records and capturing imaginations thanks to its unique blend of engaging characters, thrilling action sequences, and mysterious story.
Anime Dominates TV, Bollywood Shines in Film
The anime series Jujutsu Kaisen was named the most in-demand TV show worldwide in 2023, demonstrating the global appeal and longevity of anime.
In the film world, last summer’s major releases Oppenheimer and Barbie took top spots as the most sought-after drama and comedy movies respectively.
Nostalgia for the 1990s also proved popular, with the classic anime Dragon Ball Z earning the Most In-Demand Legacy Series award and the hit film Titanic winning Most In-Demand Classic Movie.
Indian action film Pathaan stood out as 2023’s most in-demand movie overall. It also took honors for Most In-Demand Action Movie and Most In-Demand Asian Export, complementing its box office achievements.
Another Indian thriller Mission Majnu was the year’s Most In-Demand SVOD Exclusive Film, showcasing the momentum of India’s film industry.
While anime and Hollywood films continue resonating worldwide, regional media like Bollywood is also increasingly finding global fanbases through on-demand streaming. Diverse stories in various formats are reaching wider audiences than ever before.
- World’s Choice, TV: Most In-Demand TV Show in the World 2023: Jujutsu Kaisen
- Most In-Demand Anime Series of 2023: Jujutsu Kaisen
- Most In-Demand European Original of 2023: Black Mirror
- Most In-Demand Horror Series of 2023: American Horror Story
- Most In-Demand Latin American Original of 2023: La Rosa de Guadalupe
- Most In-Demand Legacy Series* of 2023: Dragon Ball Z
- Most In-Demand Reality Series of 2023: The Voice (US)
- Most In-Demand Series Debut* of 2023: Secret Invasion
- Most In-Demand Superhero Series of 2023: Loki
- Most In-Demand Book Adaptation of 2023: The Witcher
- Most In-Demand Children’s Series of 2023: Masha and the Bear
- Most In-Demand Comedy Series of 2023: Ted Lasso
- Most In-Demand Documentary Series of 2023: Prehistoric Planet
- Most In-Demand Drama Series of 2023: The Last of Us
Parrot Analytics is a leading data analytics firm focused on the entertainment industry. They track over 2 billion entertainment consumers globally to assess audience demand and engagement with TV shows, movies, streaming platforms, and other media.
By measuring content popularity and availability across regions and platforms, Parrot Analytics enables partners to better value and monetize intellectual properties.
These insights help partners optimize content production, distribution, marketing, and acquisition decisions. It also assists direct-to-consumer streaming platforms with growing subscriptions and retaining users.
In essence, Parrot Analytics quantifies how appealing any piece of content is to worldwide viewers on any given platform. Partners leverage these demand forecasts to make smarter business decisions and maximize their media investments.
With expertise spanning multiple entertainment sectors, geographic markets, and consumer analytics capabilities, Parrot Analytics aims to provide the global entertainment industry with actionable data.
Their dimensional approach factors multiple variables into determining the true value of shows, films, brands, talent, and more.
