YSL Beauty posted photos of TWICE’s Sana at their Tokyo event, celebrating her as their Japan ambassador.
However, a controversy erupted when they responded with a heart emoji to a comment that compared Sana unfavorably to BLACKPINK’s Rose, who also represents the brand.
This sparked backlash from fans demanding an apology, which YSL Beauty eventually issued.
Later that day, YSL Beauty issued an apology, clarifying that their response to the comment comparing TWICE’s Sana to BLACKPINK’s Rose was a mistake.