Novak Djokovic, the Serbian professional tennis player, boasts a staggering net worth of $240 million. Widely regarded as one of the greatest tennis players in history, Djokovic’s career has been marked by numerous major victories, extensive sponsorship deals, and unmatched earnings on the court. He is celebrated for his exceptional talent and remarkable consistency, which have solidified his legacy in the sport.
In 2016, Novak Djokovic made history by becoming the first player to hold all four major titles on three different surfaces. He also became the only male tennis player to win all nine Masters 1000 Tournaments. Over the years, Djokovic has reached the pinnacle of the ATP rankings on five separate occasions, solidifying his place as one of tennis’ all-time greats. His rivalry with Rafael Nadal has produced countless thrilling matches, adding to the excitement of his career.
Career Earnings
Novak Djokovic’s career earnings are a testament to his dominance on the tennis court. In 2011, he set a record for the most prize money earned in a single season, collecting $12 million. As of now, Djokovic holds the record for the highest career earnings in tennis history. His victory at Wimbledon in 2019 pushed his career earnings past $133 million, surpassing Roger Federer, who previously held the record with $124 million in lifetime earnings. By 2021, his total earnings crossed the $150 million mark, and by June 2023, after winning the French Open, his earnings topped $170 million. Following his Wimbledon loss in 2024, his career earnings surpassed $184 million.
Endorsements
Throughout his career, Novak Djokovic has enjoyed lucrative endorsement deals with several major brands. In his early years, he was sponsored by Adidas until 2009 when the company ended its partnership with him. Ironically, Djokovic went on to win 22 Grand Slam titles after Adidas dropped him, while Andy Murray, who replaced him, won only two Grand Slam titles before switching to Under Armour.
In 2012, Djokovic signed a five-year deal with Uniqlo, which was reportedly worth 8 million Euros per year. Later, he moved on to Lacoste after ending his deal with Uniqlo in 2017. Djokovic has also had endorsement deals with brands such as Mercedes-Benz and Seiko, contributing significantly to his earnings. Between June 2017 and June 2018, he earned $24 million from salary and endorsements, followed by $50 million between June 2018 and June 2019. In the following year, between June 2019 and June 2020, he earned $45 million from various endorsements and on-court earnings.
Early Life
Born on May 22, 1987, in Belgrade, Serbia, Novak Djokovic was raised alongside two brothers. He started playing tennis at just four years old. At the age of six, he caught the attention of Jelena Genčić, a tennis coach who recognized his potential. Over the next six years, Genčić personally trained Djokovic before sending him to Germany to continue his training under Nikola Pilić. Djokovic spent four years at Pilić’s academy, where he began to make a name for himself in junior tennis.
Professional Career
Novak Djokovic turned professional in 2003, but his first Grand Slam appearance came in 2005 when he qualified for the Australian Open. That year, he also performed well at Wimbledon and the US Open. By 2006, he had broken into the top 40 of the world rankings, securing his first ATP title at the Dutch Open. His success continued as he won the Moselle Open, propelling him into the top 20.
In 2007, Djokovic achieved a significant milestone by breaking into the top ten of the ATP rankings. That year, he stunned the tennis world by defeating Andy Roddick, Rafael Nadal, and Roger Federer to win the Rogers Cup. Djokovic’s impressive performance continued in 2008 when he won his first Grand Slam title at the Australian Open. He also claimed a bronze medal at the Olympics and won his first Tennis Masters Cup title.
By 2009, Djokovic had solidified his position as the third-ranked player in the world after reaching ten finals and winning five titles. In 2010, he continued his success, and by 2011, he achieved the world number-one ranking for the first time in his career. That year, he won a total of ten tournaments, including the Australian Open, Wimbledon, and the US Open. Despite a back injury at the end of the year, Djokovic’s achievements were widely regarded as some of the best in the history of sport.
In 2012, Djokovic won the Australian Open once again and finished the year as the world number one after defeating Nadal at the 2012 ATP World Tour Finals. Djokovic’s dominance continued in 2013 with another Australian Open victory, although he would eventually lose the top spot to Nadal in 2014. In 2014, a wrist injury hindered his performance, but he returned to form by winning Wimbledon and reclaiming the world number one ranking.
2015 was another standout year for Djokovic, with many considering it one of the greatest seasons in tennis history. He secured a remarkable number of titles, including a rare victory over Nadal at the French Open. By 2016, Djokovic’s lead over his rivals was nearly insurmountable. That year, he completed the “Nole Slam,” winning all four major tournaments. Despite some defeats, Djokovic finished the year ranked number two.
The 2017 season was a challenging one for Djokovic, with an unexpected loss to a player ranked outside the top 100 at the Australian Open. Seeking to regain his edge, Djokovic dismissed his coaching staff and hired Andre Agassi. However, an elbow injury caused him to miss much of the season. He underwent surgery in 2018, and by the end of that year, Djokovic had returned to his top form, winning the career Golden Masters and reclaiming the world number one ranking.
Playing Style
Regarded as one of the most well-rounded players in tennis history, Novak Djokovic is known for his exceptional all-around skills. He is particularly recognized for his ability to return serves, with very few players managing to ace him. Djokovic’s agility on the court is also widely praised, as he moves effortlessly to execute his shots. Ultimately, Djokovic is known for his ability to turn defense into offense, making him one of the most formidable players in the sport.
Novak Djokovic’s personal life is as remarkable as his professional achievements. He met his wife, Jelena Ristić, in high school, and the two began dating in 2005. The couple married in 2014 and had their first child that same year. Their second child was born in 2017. Djokovic is also close friends with fellow Serbian tennis player Ana Ivanovic, whom he has known since childhood. Outside of tennis, Djokovic is passionate about soccer and meditates for up to an hour every day. He is a devoted member of the Serbian Orthodox Church, reflecting his strong spiritual beliefs.
