Kanye West has now launched a new platform called YEWS. It is a news channel dedicated mainly to telecasting the news of Hip Hop and the music industry. It also includes articles relating to Ye, fashion, politics, sports, pop culture, tech, and more, with each news article opening with a piece of artwork in the header.
The exciting news of the launch comes right after West’s recent surprise performance in Dubai has fans and critics buzzing about his new track ‘Vultures.’ Vultures is the next album that is set to be released on February 15. It is a collaboration that features the talents of Lil Durk and Ty Dolla Sign.
The site is particularly designed for mobile users to get news and music around the world. For West-related news, the articles highlight a pre-order for Vultures and the announcement of Gosha Rubchinskiy joining YEEZY as its newest Head of Design.
There is also news around and from the world that includes Elon Musk’s plan for a new University in Austin, Draymond Green’s physical incident with Jusuf, and Puma’s termination of its sponsorship of the Israeli national soccer team.
In a move that solidifies his place as a media mogul, Kanye West’s ‘YEWS’ emerges as a fresh face in the world of hip-hop journalism. Designed to capture the essence of the genre and its vibrant community, ‘YEWS’ promises to deliver unfiltered news and insights straight from the source.
Kanye West Ventures
The platform is the new venture of the famous rapper, singer, and fashion designer. He has many other ventures, including the DONDA-fashion brand by Kanye West, Yeezy, KKW Beauty, KW Foods, and Yeezy Home.
Aside from his successful music career, Kanye West has many companies and partnerships with many dealers and brands. He is known for his creativity and has collaborated with renowned brands like Nike, Gap, and Balenciaga.
The very talented Kanye West has established himself in the field of music and fashion. In 2015, Kanye West, in collaboration with Adidas, formed the brand, which has grown into a hugely popular collection of trainers and apparel.
Also, Yeezy has included accessories and household items. There is also Yeezy Supply, a direct-to-consumer retail portal that was introduced in 2018. Yeezy Home is dedicated to designing luxurious homes and buildings.
Kanye West established a design firm, DONDA, an agency that specializes in design, music, and branding. DONDA has collaborated with a number of well-known clients, including Jay-Z, Nike, and Louis Vuitton. The agency has worked on various albums for Kanye and other musicians.
In addition to his fashion ventures, Kanye West also holds a stake in Tidal, the streaming service founded by his friend and fellow musician Jay Z. Tidal offers exclusive content and high-quality music streaming, and Kanye’s involvement in the company showcases his keen interest in the ever-evolving music industry.
Furthermore, Kanye has recently expanded his business portfolio by partnering with SKIMS, a shapewear brand founded by his former wife, Kim Kardashian.
YEWS is the mobile exclusive news platform that features curated content on Ye himself, along with diverse topics such as fashion, politics, sports, and pop culture. It mainly focuses on music and Hip Hop culture.
In a strategic move, Kanye West filed multiple trademark applications for YEWS, encompassing a vast range of sectors from education and advertising to fashion, food, and beyond. This move indicates Ye’s vision to expand YEWS into various domains, showcasing his ambition to create an all-encompassing brand.
