Simon Edward Minter, better known by his online alias MiniMinter, is a highly popular English YouTuber, streamer, and content creator with an estimated net worth of $15 million as of 2025.
Known primarily for his diverse gaming content, real-life football challenges, vlogs, and collaborations, MiniMinter has solidified his place as one of the most recognized figures in the YouTube gaming community.
Early Life & Career Fame
Born on September 7, 1992, in Hemel Hempstead, Hertfordshire, England, Simon grew up as the youngest of three brothers, earning the nickname “MiniMinter” because he was the smallest and youngest in his family.
He often jokes that the nickname refers to his private parts, displaying his signature sense of humor.
Simon attended Berkhamsted School, a local private school, where he first met Olajide Olatunji (KSI) at age 12.
Interestingly, their first encounter was combative—they fought in class, leading their teachers to force them to interact.
Ironically, that punishment sparked one of YouTube’s most well-known friendships and future collaborations.
Simon and KSI bonded over shared interests like football and gaming, which eventually led to their joint ventures in the YouTube world.
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Although Simon did well in his GCSEs, his A-level results didn’t meet the standards he needed for his preferred university.
Taking this setback in stride, he spent time teaching football in Ghana for eight weeks and traveling the East Coast of the United States before enrolling at the University of Hull to study criminology.
However, his growing passion for YouTube and gaming soon overshadowed his academic pursuits.
During this period, Simon began helping KSI with his YouTube channel and clothing line, Beast. Through these collaborations, Simon met other YouTubers like TBJZL and Zerkaa, which fueled his desire to launch his own channel.
As his workload increased, Simon ultimately made the decision to drop out of university in his second year to pursue YouTube full-time.
In 2013, Simon officially started gaining momentum on YouTube, collaborating with creators like Deji (ComedyShortsGamer). By 2014, Simon, along with KSI, Zerkaa, TBJZL, Vikkstar123, and Behzinga, formed the Sidemen, a British YouTube collective initially created as a gaming group in Grand Theft Auto Online called “The Ultimate Sidemen.”
The group name “Sidemen” humorously refers to someone being another’s “sidekick” or “bitch,” a nod to Simon originally being KSI’s “sidekick.” The group’s popularity skyrocketed, especially after they moved into a shared house in London to focus on content creation.
Over the years, the Sidemen grew in influence, amassing 135 million subscribers combined across their individual and group channels.
They produce a variety of content, including football challenges, reaction videos, charity matches, and real-life vlogs, contributing to their immense social media following.
By 2019, Simon and KSI moved into their own place in London, further cementing their success.
Simon is also known for his relationship with Talia Mar, a fellow YouTuber and musician. The couple began dating in 2018, moved in together in 2020, and frequently appear together in videos and podcasts.
Their relationship is often highlighted as one of the more wholesome and stable relationships in the YouTube scene.
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His content primarily focuses on FIFA gameplay, real-life football challenges, Reddit reactions, challenge videos, and unboxings.
On his secondary channel, MM7Games, he shares content related to GTA V, Cards Against Humanity, and other gaming adventures.
Earnings
Over the years, MiniMinter’s various YouTube channels—MiniminterClips, MM7Games, and his main channel—have collectively garnered over 7.8 billion views, equating to around $23 million in ad revenue before taxes.
His revenue streams also include brand sponsorships, Twitch streaming, and collaborations, all contributing to his current $15 million net worth.
Simon’s journey from a high school student struggling with grades to a multi-millionaire YouTuber is a testament to the power of digital media and personal branding.
He remains an integral part of the Sidemen group, known not just for his gaming skills but also for his humor, relatability, and commitment to producing engaging content.
Today, MiniMinter is celebrated globally as one of the leading figures in the YouTube gaming and entertainment scene.
