PAWTUCKET, R.I. — Magic: The Gathering has crossed a major financial milestone, generating more than $500 million in quarterly revenue for the first time in its more than 30-year history. Hasbro credited the achievement to the record-breaking launch of its Marvel Super Heroes crossover set, which helped drive another strong quarter for the company’s Wizards of the Coast division.
The milestone was announced as part of Hasbro’s second-quarter 2026 financial results, which also showed overall company revenue increasing 16% year over year. The performance prompted the toy and gaming giant to raise its financial outlook for the remainder of 2026 while highlighting continued momentum across its tabletop gaming business.
Marvel Super Heroes collaboration delivers historic Magic: The Gathering quarter
Hasbro CEO Chris Cocks said the latest crossover release played a central role in delivering Magic: The Gathering’s strongest quarter on record.
“Magic: The Gathering eclipsed $500 million in quarterly revenue for the first time in its 30-plus year history, led by the record-breaking debut of Marvel Super Heroes. With strong indications for our remaining releases and line of sight to continued growth in 2027, the Magic flywheel is firing on all cylinders.”
The comments came during Hasbro’s Q2 2026 earnings announcement, published through Business Wire on behalf of the company.
The record quarter reflects the continued success of Universes Beyond, Hasbro’s initiative that brings major entertainment franchises into Magic: The Gathering. Previous collaborations with properties such as The Lord of the Rings, Fallout, Final Fantasy, and Doctor Who have attracted both longtime players and new collectors. The addition of Marvel represents one of the brand’s biggest licensed partnerships to date and appears to have significantly expanded its commercial reach.
According to Hasbro, Magic: The Gathering revenue increased 32% during the quarter, helping the Wizards of the Coast and Digital Gaming segment post 27% revenue growth. The division also benefited from releases including Secrets of Strixhaven, while digital and licensed gaming revenue climbed 17% year over year.
Strong gaming business boosts Hasbro’s overall Q2 performance
Magic: The Gathering remained the primary growth engine behind Hasbro’s financial results. Overall company revenue reached a 16% increase compared to the same period last year, while adjusted operating profit rose 14% despite a $56 million impairment tied to the company’s refocused digital games portfolio.
Hasbro also reported adjusted earnings per share of $1.28 and returned $133 million to shareholders through dividends and share repurchases during the quarter.
Hasbro CFO and COO Gina Goetter said the broad-based performance gave the company confidence to improve its expectations for the rest of the year.
“This quarter’s broad-based strength across the business gives us the conviction to raise our full-year guidance. Moving forward we are leaning into our $1B share repurchase authorization as we continue to balance investment in the business with returning cash to shareholders.”
For 2026, Hasbro now expects total revenue growth of 5% to 7% in constant currency, an adjusted operating margin of 25% to 26%, and adjusted EBITDA between $1.45 billion and $1.50 billion.
The company also disclosed that a cyberattack disrupted operations during the quarter, resulting in an estimated $25 million revenue impact. Even so, consumer products revenue increased 5%, supported by licensed merchandise tied to franchises including Star Wars: The Mandalorian and Grogu. Meanwhile, mobile hit Monopoly GO! contributed $44 million in second-quarter revenue, further strengthening Hasbro’s gaming portfolio.
With Magic: The Gathering delivering its biggest quarter ever and the Marvel partnership proving to be a commercial success, Hasbro enters the second half of 2026 with renewed confidence that its gaming business will remain the company’s largest growth driver.
