Lindsay Hubbard, 39, recently defended her choice to turn her pregnancy announcement into a paid partnership during an interview on Jason Tartick’s podcast “Trading Secrets.” The Summer House star revealed that she didn’t expect backlash for using her pregnancy as a marketing opportunity, saying that since she was going to share the news anyway, it made sense to monetize the announcement.
During the December 23 episode, Hubbard explained her reasoning: she had already used Clearblue pregnancy tests when she discovered she was pregnant. Since she planned to announce her pregnancy regardless, she approached Clearblue with the idea to sponsor the announcement, turning it into a partnership. Hubbard viewed this as a smart business move, especially since the news was one of the most significant milestones in her life.
Hubbard pointed out that this method of generating income is part of her career strategy, noting that she no longer works in public relations or sits behind a desk. Instead, she has embraced the opportunity to leverage her social media presence, which has proven lucrative. She shared that in 2023, she earned over $100,000 from social media deals alone, and her pregnancy announcement was one of her biggest achievements.
She recalled how she shared her exciting news in July, writing a post filled with enthusiasm about the life-changing moment. Hubbard also expressed how the digital Clearblue test made it easier to confirm her pregnancy, adding that she felt her decision to work with the brand was natural given her personal experience with the product.
When criticized by some online followers who were upset by her monetization of such a personal announcement, Hubbard shared a post from a social media user who defended her. The message suggested that Hubbard would have announced her pregnancy eventually, so monetizing it made sense. She agreed with the sentiment, humorously adding that her growing expenses—due to her pregnancy—were a valid reason to embrace the opportunity to earn from the announcement.
Lindsay’s pregnancy announcement may have been a deeply personal moment, but she saw it as an opportunity to create an income stream and expand her social media business. By working with Clearblue, she not only made her announcement more impactful but also turned it into a financial success, proving that her savvy business approach is something she’s proud of.
