Kim Soo Hyun, one of South Korea’s most celebrated actors, is facing a major career setback following allegations related to his past relationship with the late actress Kim Sae Ron.
The controversy has led to significant consequences, with luxury fashion brand Prada officially terminating its contract with him on March 14, 2025.
Reports surfaced claiming that Kim Soo Hyun dated Kim Sae Ron when she was a minor, an allegation his agency, Gold Medalist, has strongly denied. They clarified that the relationship took place after she reached adulthood.
However, the scandal gained momentum after Kim Sae Ron’s tragic passing in February 2025, fueling speculation and intense public scrutiny.
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Prada Korea stated that the decision to sever ties with Kim Soo Hyun was made at the headquarters level due to the gravity of the situation.
Following Prada’s move, other brands associated with the actor—including those in fashion, retail, and banking—are also reassessing their partnerships.
While some fans continue to support him, others are calling for accountability, and his future in the entertainment industry remains uncertain.
With public opinion heavily influencing celebrity careers in South Korea, the coming weeks will determine how Kim Soo Hyun navigates this controversy and whether he can recover from its professional fallout.
