Kim Kardashian always pushes the envelope. The SKIMS tycoon, 43, was chosen on Tuesday to be one of GQ’s “Men of the Year” cover stars. He currently shares the title with Jacob Elordi.
Kardashian becomes the latest member of a distinguished group of powerful women who have previously appeared in the annual issue, which is scheduled to hit newsstands on November 28.
These women include Scarlett Johansson, Jennifer Aniston, Jennifer Lopez, Rihanna, and Megan Thee Stallion.
Kim Kardashian was chosen as GQ’s “Men of the Year”
The reality TV star has also received recognition as the magazine’s Tycoon of the Year, an accolade she won thanks to her success in business and her billion-dollar shapewear brand.
Adding its first menswear line in October, Kardashian explained the decision in her cover story, saying, “I just wanted men to find out what all the hype is about.”
During the conversation, Kardashian talked about personal experiences, such as the moving moment she saw her father, Robert Kardashian Sr., fight esophageal cancer in his last days before passing away in July 2003. She thought back to the entrepreneurial spirit that had been ingrained in her childhood.
Kardashian also talked about how difficult it was to raise her four children in the public eye with her ex-husband, Kanye West, and how, when she was nine years old, she dealt with her parents’ divorce.
Kim Kardashian went all 80s-style suit for the cover shoot
The American Horror Story: Delicate actress wears a variety of designer menswear and womenswear-inspired ensembles in her photo shoot, including a suit and tie reminiscent of the ’80s that are paired with a bag of Cheetos in the cover image.
She also wears a “vintage” branded T-shirt from her former clothing boutique DASH, which she co-owned with sisters Kourtney and Khloé Kardashian from 2006 to 2018, among the ensembles from Balenciaga, Loewe, and Saint Laurent that are featured in the pictures.
Kim Kardashian’s SKIMS partnership with the NBA
The recent recognition of Kim Kardashian comes after a string of noteworthy accomplishments for both her and her shapewear company.
After launching her men’s collection, which included boxers, t-shirts, briefs, and tanks, and a strong advertising campaign starring Shai Gilgeous-Alexander, Nick Bosa, and Neymar Jr., SKIMS was announced as the official underwear partner of the NBA, WNBA, and USA Basketball.
Kim Kardashian was incredibly proud of SKIMS and stressed that the NBA partnership is a reflection of SKIMS’s growing cultural influence. She is excited to see this partnership succeed and hopes that it will unite individuals from different backgrounds via the intersections of fashion, sports, and talent.
After starting as a shapewear company, SKIMS has expanded to offer a wide range of products, including swimwear, loungewear, underwear, socks, and intimates. With intentions to open its first physical location on Sunset Boulevard in Los Angeles the following year, the $4 billion brand is expected to see significant expansion.
This expansion is made possible by the recent launch of the men’s line and the collaboration with the NBA, which features Shai Gilgeous-Alexander, Nick Bosa, and Neymar as spokespeople.
Kim Kardashian, who understands that both sexes, whether they talk about their body insecurities or not, have comparable body insecurities, is optimistic that men will gain the same confidence boost from SKIMS as women do.
The range of items in the Skims Men collection, which includes t-shirts, leggings, and tanks, puts the company more in line with Nike than Spanx. Kim Kardashian and Michael Jordan are compared by Jens Grede, co-founder of Skims, who highlights Kardashian’s function as a cultural influencer.
Grede suggests that the appeal of Skims reaches beyond regular viewers of “The Kardashians” to a wider customer base, just as many young people who never saw Jordan play basketball still wear Air Jordan sneakers daily.
