On Tuesday, The Pokémon Company introduced the Fun Times on monpoké Island web series to international audiences via YouTube, marking the global expansion of its “monpoké” brand tailored for babies and toddlers.
The web series, comprising six episodes, aims to serve as an engaging introduction to the Pokémon universe for young children, with the first episode now available for viewing.
Originally confined to the Asian market, both the series and the monpoké brand are now being made accessible to a broader audience across various regions. This initiative encompasses licensed merchandise and books featuring beloved Pokémon characters such as Pikachu, Dedenne, and Smeargle.
In a bid to further enhance the brand’s reach, The Pokémon Company has forged partnerships with renowned entities like French luxury childrenswear label Bonpoint to offer toddler clothing lines and skincare products.
Additionally, collaborations with book publisher Scholastic will see the release of picture books in the United States and Canada, followed by availability in the U.K. at a later time.
The inception of the monpoké merchandise brand dates back to March 2019, with subsequent collaborations involving esteemed babywear and maternity designers at Inujirushi, Nanoblock toymaker Kawada, baby product manufacturer Combi Corporation, SEGA Toys, and stuffed animal producer Sekiguchi.
