The BLACKPINK universe is expanding, not with a new member, but with a family star stepping into the spotlight.
Jiyoon, the older sister of global superstar Jisoo, is making her highly anticipated television debut, sparking massive excitement among BLINKs and K-entertainment followers alike.
Stepping into the Arena: Super Seller: Incentive Game
Jiyoon’s official foray into television is through ENA’s upcoming reality competition, Super Seller: Incentive Game.
The program is set for a high-stakes premiere on November 14, 2025, plunging Jiyoon directly into a demanding environment.
The show is structured as a survival competition where forty contestants must use a combination of strategy, persuasion, and charisma to outperform one another.
The ultimate goal is a massive cash prize of 300 million won (approximately $225,000 USD), making the competition fierce and the challenges intense.
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Jiyoon won’t be the only heavyweight in the running. She will be competing against established influencers and digital personalities, including Malwang, Kim Ddoldol, and Kang Stylist.
This star-studded lineup ensures an unpredictable and captivating showdown, setting the stage for Jiyoon to showcase her skills beyond her familial connection.
The Visual Power Duo: Jiyoon’s Established Star Power
Long before this television announcement, Jiyoon had cultivated a significant and dedicated following on her own digital platforms.
Often admired for her stunning visuals, sophisticated fashion sense, and genuine glimpses into her personal life, she currently commands an audience of more than 559,000 Instagram followers.
Fans have warmly embraced the closeness and shared beauty between the sisters, affectionately dubbing Jisoo and Jiyoon a “visual power duo.”
Jiyoon’s journey is one of inspiring career evolution: she began her professional life as a flight attendant before transitioning into a successful content creator and influencer.
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At 35 years old, she also manages the responsibilities of being a mother of two boys, drawing widespread admiration for balancing family life with a bold new leap into the competitive entertainment industry.
This multifaceted background suggests she brings considerable life experience, discipline, and charm to the competition.
Global Momentum: Jisoo and BLACKPINK’s Continued Success
As Jiyoon starts her television career, the rest of the family—and BLACKPINK—continue their global ascent. Jisoo herself is currently enjoying massive success with her recent collaboration, “Eyes Closed,” featuring Zayn Malik.
The song has been celebrated worldwide for its deep emotional resonance and the perfect blend of the two artists’ vocal talents.
Adding to the excitement for BLINKs, the article also mentions promising reports regarding the group’s future music. BLACKPINK is reportedly planning to release their next full album in January 2026.
This shared momentum has only amplified the enthusiasm surrounding Jiyoon’s debut.
BLINKs are already flooding social media platforms with messages of support, eagerly anticipating the opportunity to watch her take her first televised steps and prove her own charisma and competitive spirit.
Jiyoon’s entry into the entertainment world marks a new, exciting chapter for the family and for fans who love to see success run in the family.
