BLACKPINK’s Jisoo has reportedly purchased a luxury villa in Gangnam, Seoul, called L’ARBRE 27, for approximately 20 billion KRW (around 14 million USD).
This purchase adds to her growing real estate portfolio and demonstrates her focus on securing upscale, long-term investments.
Gangnam is one of Seoul’s most prestigious neighborhoods, known for luxury residences and high-end amenities, making it a prime location for celebrities and affluent individuals.
Details of the Residential Complex
The L’ARBRE 27 complex is currently under construction and consists of two buildings, each with five floors underground and seven floors above ground.

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While some penthouse units in the complex are reportedly priced at 45 billion KRW (around 31.6 million USD), Jisoo’s unit falls within the standard price range.
The villa offers premium facilities and a sophisticated design, aligning with the luxurious lifestyle associated with top-tier K-pop stars.
Fan Reactions
Following news of Jisoo’s purchase, netizens expressed admiration for her financial success and lifestyle.
Comments on popular forums highlighted her achievements and the allure of Gangnam real estate:
“Considering BLACKPINK’s level, they probably still have money left after that.”
“She’s part of BLACKPINK, thoughㅋㅋㅋ Ah, I’m jealous.”
“Wow, I also want to live there, seriously.”
“BLACKPINK are seriously cool….”
Fans praised her financial prudence and long-term planning, noting that this investment reflects both success and foresight.

Jisoo’s Expanding Portfolio
This new villa is not Jisoo’s first foray into luxury real estate. She also owns a property in Hannam The Hill, one of Seoul’s most prestigious residential complexes, and an office in the same area for her company, BLISSOO, which she co-founded with her brother.
These investments show a strategic approach to securing both personal and professional assets while maintaining a high standard of living.
Balancing Career and Investments
Despite her real estate endeavors, Jisoo continues to actively pursue her music and acting career.
She is currently on a world tour with BLACKPINK members Jennie, Rosé, and Lisa, while simultaneously expanding her acting projects.
This balance between career and investment demonstrates her multifaceted approach to long-term success in the entertainment industry.
Jisoo’s purchase of a Gangnam villa highlights her financial acumen and commitment to securing upscale, strategic investments.
Fans and netizens alike are impressed by her accomplishments and lifestyle, further cementing her status as not just a global pop icon, but also a savvy businesswoman.
With ongoing music, acting, and entrepreneurial projects, Jisoo continues to inspire fans both on and off stage.

























