The K-pop industry is known for its creativity and constant reinvention. Over the years, different generations of idols have brought fresh ideas and unique concepts to the music scene. However, some fans and critics have recently pointed out a troubling trend: fourth-generation idols seem to be recycling old ideas without bringing enough innovation to the table.
In the early days of K-pop, each group tried to stand out with a distinctive theme, sound, and image. First and second-generation groups like H.O.T and Girls’ Generation set trends, while third-generation idols like BTS and BLACKPINK pushed boundaries by blending global music styles with Korean pop.
Now, many fourth-gen groups are accused of simply reusing these established concepts. Fans have noticed repeated themes like futuristic cyberpunk visuals, school uniforms, and “girl crush” or “bad boy” personas dominating the scene. While these styles were groundbreaking at first, they’ve become predictable due to overuse.
Following Trends Instead of Setting Them
One reason for this lack of originality may be the pressure from entertainment companies. Many agencies are focused on playing it safe by sticking to what has worked before. Instead of encouraging creativity, they prioritize commercial success, which leads to groups following trends instead of setting them.
For example, after the success of “girl crush” concepts made popular by BLACKPINK, several fourth-gen girl groups adopted similar themes. Similarly, dark, moody aesthetics became the standard for boy groups after third-gen successes like EXO and MONSTA X.
Fans are divided on this issue. Some enjoy seeing familiar styles and concepts, while others crave something new and refreshing. Many longtime K-pop followers hope that fourth-gen idols will take more risks and bring back the element of surprise that made earlier generations exciting.
One fan commented, “I love fourth-gen groups, but I miss the excitement of not knowing what to expect. Everything feels too safe now.”
Despite these criticisms, there are still fourth-gen groups breaking the mold. Groups like ATEEZ have gained attention for their pirate-inspired concepts and cinematic performances. Meanwhile, NewJeans introduced a laid-back, nostalgic vibe that stood out from the typical flashy visuals in the industry.
These examples show that innovation is possible, even in a competitive market. If more groups are given the freedom to experiment, the industry could see a new wave of creativity.
Moving Forward
To maintain global interest, K-pop needs to continue evolving. Agencies should trust their artists and creative teams to explore new ideas instead of copying past successes. Fourth-gen idols have the talent and potential to shape the future of K-pop if they are encouraged to take creative risks.
While recycling concepts may seem safe, it limits growth and innovation. By embracing fresh ideas and breaking free from repetitive trends, fourth-gen idols can lead the next exciting chapter of K-pop. Fans are eagerly waiting to see what unique stories these artists will tell next.
