Former MAPPA Executive Ventures into Anime Planning with New Company

Thread
Former MAPPA Executive Ventures into Anime Planning with New Company

Jujutsu Kaisen and Blue Rights (Credit: MAPPA and Twitter)

Earlier this month, Makoto Kimura, who held top positions at studio MAPPA, like executive director, rights management director, and producer, shared that he retired from MAPPA by the end of March.

He’s now exploring a new venture called Blue Rights, focusing on anime planning. Blue Rights won’t just stick to anime; it aims to branch out into manga, novels, music, events, and more.

Kimura is in charge as the representative director. Kimura decided to start Blue Rights because he noticed the growing love for anime worldwide.

Former MAPPA Executive Ventures into Anime Planning with New Company
Chainsaw Man (Credit: MAPPA)

He’s been with MAPPA since 2018, wearing different hats like director, producer, and rights management director. That last role had him handling money matters and licensing for anime.

He played a big part in getting funds for the Chainsaw Man anime and organized exhibitions for MAPPA, Chainsaw Man, and Jujutsu Kaisen.

Before MAPPA, he worked at Twin Engine, a company focused on anime planning and production. Plus, he produced anime for Fuji TV’s Noitamina late-night anime lineup, starting in 2007.

Why Makoto Kimura Left MAPPA?

In an interview, Kimura expressed satisfaction with his time at MAPPA. He revealed that he had achieved his goals there.

He believes MAPPA will keep growing, but he’s ready for a bigger challenge with Blue Rights. One of his big wins at MAPPA was securing the rights for Chainsaw Man without needing a production committee.

Although it was tough negotiating those rights, especially with MAPPA handling everything alone, Kimura leaves behind a strong licensing team to keep MAPPA moving forward.

Verified since 2021 Senior Content Writer

Banita Mohanty is a Dehradun-based Senior Content Writer at OtakuKart with a journalism and mass communication degree. She specializes in writing about anime and manga, with particular focus on shoujo and slice-of-life genres, manga industry news, and breaking announcements from publishers like Shueisha and Square Enix.

THREAD

Share your take. All comments are held for review before appearing.

Be the first to share your thoughts.